However, the construction of meanings

[fomayof928@mowline]

Our history does not stop and needs to be told and enjoyed through ever new languages. In light of these considerations, it would therefore be simplistic to ascribe storytelling to a simple communication strategy that aims to involve and excite potential customers through stories to push them to purchase. It would mean reducing people to passive users, spectators just waiting to be seduced and manipulated.


However, the construction of meanings is not a unidirectional process but a dialectical one in which the persuasive effectiveness of a message is linked – in the case of storytelling – to the interweaving thailand phone number list of shared stories that seem like ours and which, materializing at the moment of purchase, create value . A value based on the idea of ​​community, on the ability to get excited in recognizing that the objects we buy are not just “things” but tools (think for example of smartphones) that help us write and immortalize our stories.


“Fairy tales don’t tell children that dragons exist. Because children already know that. Fairy tales tell children that dragons can be defeated.”In addition to decimating the travel industry , the coronavirus has also brought all those activities based on the sharing economy model to their knees . The concept of sharing during the Covid era has necessarily taken on an exclusively digital and virtual guise , destroying any type of opportunity and pretext for physically sharing spaces and experiences.