It consists of the ability of
Posted: Sun Jan 05, 2025 5:45 am
The most important sources of brand awareness in this stage are word of mouth and brand marketing . In order to stand out in this stage, it is necessary to convey the brand's values and differentiating element . APPEAL (attractiveness) After the aware stage, customers are now aware of the existence of various brands and begin to feel attracted to a limited number of them. The brands that have the best chance of entering this small group are those with the “wow factor”.
It consists of the ability of a product to differentiate belgium phone number list itself from all the others by creating a surprise reaction in the customer so pleasant that it leaves them speechless. A “wow moment” is characterized by three factors: it is surprising (it exceeds expectations), it is personal (it is triggered only by the person who experiences it) and above all it is contagious (it is told to others)! ASK (search) At this point, customers begin to research brands they are attracted to, asking friends and family for more information, looking for it in the media and/or asking the brand directly.
In the digital age, users consult various channels and it is therefore essential for brands to have a ramified presence . Furthermore, it is precisely at this stage that the journey transforms from an individual journey to a social journey : decisions are made based on the information that customers draw from conversations with other people. ACT (action) If the customer is persuaded by the information found, he decides to act , purchasing the product, using it and making use of after-sales services.
It consists of the ability of a product to differentiate belgium phone number list itself from all the others by creating a surprise reaction in the customer so pleasant that it leaves them speechless. A “wow moment” is characterized by three factors: it is surprising (it exceeds expectations), it is personal (it is triggered only by the person who experiences it) and above all it is contagious (it is told to others)! ASK (search) At this point, customers begin to research brands they are attracted to, asking friends and family for more information, looking for it in the media and/or asking the brand directly.
In the digital age, users consult various channels and it is therefore essential for brands to have a ramified presence . Furthermore, it is precisely at this stage that the journey transforms from an individual journey to a social journey : decisions are made based on the information that customers draw from conversations with other people. ACT (action) If the customer is persuaded by the information found, he decides to act , purchasing the product, using it and making use of after-sales services.