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This is what Coca Cola did ,

Posted: Sun Jan 05, 2025 5:49 am
by fomayof928@mowline
Logos that tell stories Have you already read the article I wrote a month ago on “How to evaluate a logo?” ? Here, I was telling you how important a logo is in identifying a brand and its specific values. By revisiting distinctive and recognizable visual elements, some brands have decided to adapt their logos to the global lockdown situation to encourage responsible behavior . The brand in the time of coronavirus For example, McDonald’s Brazil broke the historic “M” of its logo to promote safe distancing.


a brand that historically promotes the value of brazil phone number list conviviality and togetherness, which in Times Square distanced all the letters of the iconic and memorable logo. Audi also posted a revised version of its logo on Instagram with non-intersecting circles. The value of experiences I said before that the increase in use and time spent on social media is also a symptom of how much we need interaction and a sense of community.


There are many examples of companies that are promoting responsible actions linked to a domestic dimension of experiences . To name a few, Decathlon, for example, is promoting home workout sessions through tutorials and user-generated content, asking users to share their home workouts. Even in the food sector, there are countless initiatives by companies that promote new experiences and family moments. Barilla , for example, through the hashtag #ACasaConBarilla and the tutorials of the Chefs of Accademia Barilla, shares new recipe ideas with users.