via GIPHY Words already heard? Ok
Posted: Sun Jan 05, 2025 6:04 am
Most people can identify a great logo when they see one, even if they can’t explain why. This is the problem some logos and their authors have to live with. The perception of the quality of a logo is mostly subjective. The purpose of a logo as defined above is objective . We can outline a series of characteristics that form the basis of a study and creativity process to define the effectiveness of a logo: a logo must identify a brand through a visual language that is first of all distinctive, unique, memorable and adaptable .
via GIPHY Words already heard? Ok, let's go a step further and also try to mention some curious practices that can qualify a logo. Remember though that the design of a logo is certainly not a science (thanks god!). denmark phone number list At the same time it constitutes a vital element for the success of a company's brand identity. 1. What features of your logo would you use to make it effective? This is one of the simplest and most traditional tests we can do to determine the consistency of a logo and has always been called “ readability test ”.
Is the logo recognizable and legible even when used in very small spaces, such as on an app store used for mobile browsing? This also opens our minds to the possibilities of using the individual elements that characterise a logo , which can in some cases become highly recognisable graphic signs of the brand, replacing the logos that we define as official. 2. Could you manually recreate a logo from memory? If the answer is no, how can you believe that the logo you designed or that was designed for you can be considered memorable ? If a logo can be replicated by hand even just through the use of memory and a pencil, it is both formally simple enough and impactful enough to memorably enter the folds of the human brain.
via GIPHY Words already heard? Ok, let's go a step further and also try to mention some curious practices that can qualify a logo. Remember though that the design of a logo is certainly not a science (thanks god!). denmark phone number list At the same time it constitutes a vital element for the success of a company's brand identity. 1. What features of your logo would you use to make it effective? This is one of the simplest and most traditional tests we can do to determine the consistency of a logo and has always been called “ readability test ”.
Is the logo recognizable and legible even when used in very small spaces, such as on an app store used for mobile browsing? This also opens our minds to the possibilities of using the individual elements that characterise a logo , which can in some cases become highly recognisable graphic signs of the brand, replacing the logos that we define as official. 2. Could you manually recreate a logo from memory? If the answer is no, how can you believe that the logo you designed or that was designed for you can be considered memorable ? If a logo can be replicated by hand even just through the use of memory and a pencil, it is both formally simple enough and impactful enough to memorably enter the folds of the human brain.