In the entire life cycle of a brand

[sabarina38]

Only at this stage does brand power become extremely important. At this stage, it is unscientific to talk about traffic anymore, and focusing on traffic to improve efficiency will only be relative to the average. In essence, after going from 0 to 1 , and after crossing from 10 million to 100 million , the traffic business is almost done. All the top anchors have been on, the Xiaohongshu notes have become fuller, and the mainstream UP hosts of Bilibili have also been on it. How to enhance brand power has become the most important issue. The key is to increase the scale , whether it is the scale of investment or exposure. Communication without scale is a waste of money at this stage. Boil water to 100 degrees. The most taboo is to boil it again. The most difficult thing is to go from 99 degrees to 100 degrees. The increase of 1 degree may be the sum of the investment of 1-99 degrees before .



This stage is not a matter of method, but a matter of the ambition and ambition of the operator or even the enterprise. Do you want to do a big business or a small business? Do you want to do a brand business or greece whatsapp number data stay in the logic of the traffic business? If you have a little doubt, a little complacency, and a little underestimate the enemy, you may have to start a new business and boil water again. 4. From 1 billion to 5 billion: multi-channel, category positioning, and large penetration stage 1 billion to 5 billion is the stage of building a moat. From products, to marketing, to channels, and finally supply chain, and even including talent management and financial management, all aspects must be taken into consideration to build a high wall and consolidate the moat.



IV. Military Strength Brand No. 1 : Position, rhythm, strategy, and strength The resources of any organization are limited, and the budget of any project is not unlimited. Especially in the first phase of the process, only by focusing the forces can we achieve the result of gaining a relative advantage. How to focus the forces is essentially to stand from the user's perspective and achieve the effect of focusing on user cognition. In fact, any new track will always leave three opportunities for latecomers : high-end flanks, cost-effectiveness, and occupying primary characteristics - this is why the brand positioning dimension is mentioned in the forces.