From the perspective of the way
Posted: Sun Jan 05, 2025 6:20 am
of planting grass, Xiaohongshu is more similar to the Douyin platform. It uses interest-oriented approach to meet users' random needs. Consumers complete the planting of grass because of their interest when they are browsing posts. As for the in-store check-out rate, some believe that Xiaohongshu's active users are mainly young women, who may show better check-out data due to the community atmosphere. Generally speaking , interest-seeking makes Xiaohongshu closer to Douyin, while the content format of pictures and texts is closer to Meituan. However, as more and more users get used to treating.
Xiaohongshu as a search platform with tool attributes, the similarity with Meituan platform is further enhanced. Xiaohongshu has become the " middle ground " between the two major platforms of Douyin and Meituan . Fortunately , for Xiaohongshu, which is seeking to increase its performance, the local life market covering in-store catering, leisure and hong kong whatsapp number data entertainment, and travel and accommodation is a large enough plate and a rare incremental blue ocean track, which is enough for Xiaohongshu to display its capabilities. According to iResearch Consulting data, the scale of China's local life services was 19.5 trillion yuan in 2020 , and this figure will grow to 35.3 trillion yuan by 2025 .
Even with the joint efforts of Meituan, Douyin and many vertical software, the current overall online penetration rate of local life is only 12.7% , which means that the local life market is not a cruel stock competition, and Xiaohongshu does not need Fight with Meituan and Douyin to win or lose. With the huge blue ocean market and extremely low online penetration rate, the local life track worth tens of trillions can not only easily accommodate the development of more Internet companies, but can even create several more Meituans. Although Xiaohongshu is facing pressure from giants when it enters local life, the returns brought by the market are also eye-catching. Therefore, local life with huge imagination space has naturally become one of the appropriate choices for Xiaohongshu's current growth.
Xiaohongshu as a search platform with tool attributes, the similarity with Meituan platform is further enhanced. Xiaohongshu has become the " middle ground " between the two major platforms of Douyin and Meituan . Fortunately , for Xiaohongshu, which is seeking to increase its performance, the local life market covering in-store catering, leisure and hong kong whatsapp number data entertainment, and travel and accommodation is a large enough plate and a rare incremental blue ocean track, which is enough for Xiaohongshu to display its capabilities. According to iResearch Consulting data, the scale of China's local life services was 19.5 trillion yuan in 2020 , and this figure will grow to 35.3 trillion yuan by 2025 .
Even with the joint efforts of Meituan, Douyin and many vertical software, the current overall online penetration rate of local life is only 12.7% , which means that the local life market is not a cruel stock competition, and Xiaohongshu does not need Fight with Meituan and Douyin to win or lose. With the huge blue ocean market and extremely low online penetration rate, the local life track worth tens of trillions can not only easily accommodate the development of more Internet companies, but can even create several more Meituans. Although Xiaohongshu is facing pressure from giants when it enters local life, the returns brought by the market are also eye-catching. Therefore, local life with huge imagination space has naturally become one of the appropriate choices for Xiaohongshu's current growth.