What the most valuable thing in your solution
Posted: Sun Jan 05, 2025 6:42 am
After all, no one can tell you better than your buyers where improvements should be made and is, right? So, listen carefully. Like any other platform, social commerce must go beyond its features and strategically connect with buyers throughout the entire journey, from attractions to support teams. Sarah Dawley, Content Manager at Hootsuite, said: “[…] Social commerce is really the entire buying journey that happens on social, from discovery and evaluation to the moment of purchase, but also what happens after the purchase and from a follow-up and customer service perspective” Therefore, having a well-crafted buyer persona and journey map that aligns with your company’s products and services and understands market changes is essential to developing marketing and sales action plans.
In fact, according to a study by Emplifi, 47% of companies australia email list have difficulty converting followers into customers. What can we learn from this? The social commerce-related exits of Facebook, Instagram, and Tik Tok obviously do not mean that all actions and strategies targeting shopping habits within social networks must end. However, it is important to evaluate new strategies, keeping the customer as the guiding star and think about the entire experience from a digital and physical perspective in a customer-centric way.
Only with a clear and actionable vision of who the real buyer is, it is possible to achieve the desired goals and objectives. Would you like to continue to be updated with marketing best practices? I strongly recommend that you subscribe to the interactive newsletter of The Beat and Rock Content. There you will find all the important trends in the field of digital marketing. See you there! Share Stephanie Coelho Rock Author Vector Author Stephanie Coelho Subscribe to our blog Sign up to receive Rock Content blog posts Your email address* Related Articles Artificial Intelligence in Content Creation Artificial Intelligence in Marketing: Friend or Foe? Uncovering the Face of 2024 [New Data] Alternatives Eric Bernard If you use Linkedin's InMail to send sponsored messages to your audience, you may be asking yourself some questions about the best way to create the texts.
In fact, according to a study by Emplifi, 47% of companies australia email list have difficulty converting followers into customers. What can we learn from this? The social commerce-related exits of Facebook, Instagram, and Tik Tok obviously do not mean that all actions and strategies targeting shopping habits within social networks must end. However, it is important to evaluate new strategies, keeping the customer as the guiding star and think about the entire experience from a digital and physical perspective in a customer-centric way.
Only with a clear and actionable vision of who the real buyer is, it is possible to achieve the desired goals and objectives. Would you like to continue to be updated with marketing best practices? I strongly recommend that you subscribe to the interactive newsletter of The Beat and Rock Content. There you will find all the important trends in the field of digital marketing. See you there! Share Stephanie Coelho Rock Author Vector Author Stephanie Coelho Subscribe to our blog Sign up to receive Rock Content blog posts Your email address* Related Articles Artificial Intelligence in Content Creation Artificial Intelligence in Marketing: Friend or Foe? Uncovering the Face of 2024 [New Data] Alternatives Eric Bernard If you use Linkedin's InMail to send sponsored messages to your audience, you may be asking yourself some questions about the best way to create the texts.