What Google Analytics Tells Us About Our Content Quality

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We have improved, it’s noticeable.
We’re communicating our intentions and goals more effectively than before. The details included in the updated version of our briefs help most freelancers feel guided and more confident about their work.

I understand why more experienced writers in our industry might view detailed information as “noise,” and I empathize with their perspective. However, our approach typically involves crafting briefs tailored for writers with a mid-level of expertise.

We primarily process our orders on a first-come, first-served basis, and while we prioritize our “love list” of writers, they possess varying levels of expertise.

2. We must improve how we communicate our desired tone and style.
30% of respondents being neutral or strongly disagreeing with the statement “The desired tone and style of the content were clearly stated in the briefs” is a point of attention.

Honestly, it just confirmed what we had already noticed and started to work on. We’re currently developing a new style guide to share with our writers.

3. We can remove certain sections from the briefs to make them shorter and more concise.
I agree, they have indeed become a bit lengthy.

Many of the sections that the writers indicated as unnecessary, such as ‘Author information,’ we use only internally, so we can certainly leave them aside.

However, the fact that 30% of them see our list of “Top-ranking competing content” as unnecessary is a bit concerning. We may be failing to clarify the importance of some information we include in our briefs.

Analyzing “top-ranking competing content” before writing an SEO piece is crucial for writers to gain insights into the competition, identify content gaps, and create more effective and targeted content that can rank higher in search results.

You may wonder: “Shouldn’t freelance writers malta phone numbers already know this?” SEO knowledge does indeed enhance their work, and I highly recommend investing time in it. However, we can assist them by explaining concepts like the one mentioned above.

4. I confirmed the importance of consistently providing feedback to our writers for every piece of content they create.
Although I haven’t previously mentioned this data, 90% of them find our feedback highly valuable, and we witness its practical impact.

Our writers excel at receiving feedback, and we observe noticeable improvements from one article to the next.

What I’ve learned from the writers’ responses confirms my thesis: A good brief is vital for high-quality content. It provides clear guidelines, objectives, and audience insights, ensuring content creators understand project expectations.

By facilitating effective communication and aligning visions, a comprehensive brief helps develop relevant and engaging content that resonates with the audience, delivering the intended message effectively.

I know I mentioned how a good brief helps in creating more engaging content that deeply connects with our audience, but I haven’t quite proven it yet. Stay with me because we’re about to reach that point.

First, let me remind you that Google Analytics provides valuable insights into our content quality. By analyzing specific metrics, we can gain a more in-depth understanding of how our content resonates with our audience.