But how does this relate to improving organic traffic on Black Friday?
Posted: Sun Jan 05, 2025 7:13 am
Build Links with Media Sources and Other Websites
As you likely already know, building backlinks is a critical component of off-page SEO.
The more quality pages that link to your online store, the better your rankings and the easier it is to climb the SERPs.
That said, you can take a holiday approach to the process.
There are many publications and websites out there that are looking to highlight specific Black Friday and Cyber Monday deals.
By getting into contact with them ahead of the shopping season, you can offer a deal where their readers get a specific coupon code in exchange for the publication including your product and brand in their list.
This is a pretty common practice in eCommerce around the holiday season, but it does take a bit of early discussion to make it worthwhile.
Thus, you should start scoping out these firms in late summer or early fall to ensure you’re getting backlinks prior to Black Friday and the holiday shopping period.
#9. Give Website Visitors the Option to Share on Social
With Black Friday and Cyber Monday being such a big deal in the retail industry, it only makes sense that you want to be able to give those website visitors that arrive on your page the ability to share their favorite products on social media.
If you don’t already have this option on each product page, consider enabling it.
These links not only create buzz, but they give you a social backlink that can help improve your SEO.
Furthermore, you could opt to provide a special discount for those that share items from your brand with friends or family members.
There are tons of different plugins for Shopify and other platforms that make this process easy and give you that extra boost you’re looking for in terms of search optimization.
#10. Use an Omnichannel Strategy
If you’ve worked on your brand’s digital marketing strategy for a considerable amount of time, you already know that having an omnichannel approach is crucial to your success.
Well, most consumers need to see advertising netherlands phone numbers from a new brand several times before they start to trust a special offer.
If a shopper has already seen your ads or posts on social media or through banner ads, they’re already going to connect you as an authority in your industry.
Thus, when they see your link in SERPs, they’ll be more apt to click on that link and go to your page.
Building this kind of trust takes time, but prior preparation can make it so that you’re not only ranking high on Google, but getting the clicks that ultimately lead to orders.
#11. Understand Who is Buying Gifts from Your Brand
When improving your Cyber Monday and Black Friday SEO, it is important to think about your ideal customer persona and who might buy your items as a gift for them.
This is one side of digital marketing for the holiday shopping season that a lot of eCommerce brands miss, which is why it is such an important aspect to think about.
For example, maybe you own a skincare company for women. In that case, your search optimization and paid ads should try to attract those shopping for their partner or the best gift ideas for mom.
From there, choose long-tail keywords that best resonate with that particular demographic.
THE ULTIMATE BUYER PERSONA GENERATOR
#12. Start Throughout the Year
Optimizing your website for Black Friday certainly isn’t something to start last minute.
Instead, it should be a tactic that you’re continually working on throughout the year.
After all, when you’re already ranking high in the SERPs for evergreen keywords and topics, achieving the same for Black Friday or Cyber Monday content is a lot easier.
At that point, all you have to do is add content for seasonal deals and Cyber Monday and Black Friday SEO keywords.
Remember, search optimization is a marathon and not a sprint.
The more you do early on, the easier it is to gain organic traffic during the busiest shopping season of the year.
Other Black Friday and Cyber Monday Tips to Consider
While Black Friday SEO is certainly important, it is really only one piece of the bigger holiday shopping season you’ll want to keep in mind.
Here are a few additional tips you’ll want to consider:
Remember the Thanksgiving Holiday
Many eCommerce brands make the mistake of jumping straight to Black Friday and Cyber Monday with their content.
Remember, you can use the whole Thanksgiving holiday weekend as a way to draw in customers.
Consider running deals before and after Thursday or simply sending out messaging of gratitude to your existing shoppers on the holiday itself.
As you likely already know, building backlinks is a critical component of off-page SEO.
The more quality pages that link to your online store, the better your rankings and the easier it is to climb the SERPs.
That said, you can take a holiday approach to the process.
There are many publications and websites out there that are looking to highlight specific Black Friday and Cyber Monday deals.
By getting into contact with them ahead of the shopping season, you can offer a deal where their readers get a specific coupon code in exchange for the publication including your product and brand in their list.
This is a pretty common practice in eCommerce around the holiday season, but it does take a bit of early discussion to make it worthwhile.
Thus, you should start scoping out these firms in late summer or early fall to ensure you’re getting backlinks prior to Black Friday and the holiday shopping period.
#9. Give Website Visitors the Option to Share on Social
With Black Friday and Cyber Monday being such a big deal in the retail industry, it only makes sense that you want to be able to give those website visitors that arrive on your page the ability to share their favorite products on social media.
If you don’t already have this option on each product page, consider enabling it.
These links not only create buzz, but they give you a social backlink that can help improve your SEO.
Furthermore, you could opt to provide a special discount for those that share items from your brand with friends or family members.
There are tons of different plugins for Shopify and other platforms that make this process easy and give you that extra boost you’re looking for in terms of search optimization.
#10. Use an Omnichannel Strategy
If you’ve worked on your brand’s digital marketing strategy for a considerable amount of time, you already know that having an omnichannel approach is crucial to your success.
Well, most consumers need to see advertising netherlands phone numbers from a new brand several times before they start to trust a special offer.
If a shopper has already seen your ads or posts on social media or through banner ads, they’re already going to connect you as an authority in your industry.
Thus, when they see your link in SERPs, they’ll be more apt to click on that link and go to your page.
Building this kind of trust takes time, but prior preparation can make it so that you’re not only ranking high on Google, but getting the clicks that ultimately lead to orders.
#11. Understand Who is Buying Gifts from Your Brand
When improving your Cyber Monday and Black Friday SEO, it is important to think about your ideal customer persona and who might buy your items as a gift for them.
This is one side of digital marketing for the holiday shopping season that a lot of eCommerce brands miss, which is why it is such an important aspect to think about.
For example, maybe you own a skincare company for women. In that case, your search optimization and paid ads should try to attract those shopping for their partner or the best gift ideas for mom.
From there, choose long-tail keywords that best resonate with that particular demographic.
THE ULTIMATE BUYER PERSONA GENERATOR
#12. Start Throughout the Year
Optimizing your website for Black Friday certainly isn’t something to start last minute.
Instead, it should be a tactic that you’re continually working on throughout the year.
After all, when you’re already ranking high in the SERPs for evergreen keywords and topics, achieving the same for Black Friday or Cyber Monday content is a lot easier.
At that point, all you have to do is add content for seasonal deals and Cyber Monday and Black Friday SEO keywords.
Remember, search optimization is a marathon and not a sprint.
The more you do early on, the easier it is to gain organic traffic during the busiest shopping season of the year.
Other Black Friday and Cyber Monday Tips to Consider
While Black Friday SEO is certainly important, it is really only one piece of the bigger holiday shopping season you’ll want to keep in mind.
Here are a few additional tips you’ll want to consider:
Remember the Thanksgiving Holiday
Many eCommerce brands make the mistake of jumping straight to Black Friday and Cyber Monday with their content.
Remember, you can use the whole Thanksgiving holiday weekend as a way to draw in customers.
Consider running deals before and after Thursday or simply sending out messaging of gratitude to your existing shoppers on the holiday itself.