How to use email as a branding tool
Posted: Sun Jan 05, 2025 8:23 am
There are several reasons why email can help you build your brand and increase customer loyalty, even though many still consider email marketing to be restricted to sales.
Among the various strategies available in digital marketing, one stands out as being crucial for brand recognition and essential for establishing a relationship with the public, in addition to strengthening the corporate image: the integration between branding and email marketing .
And to stand out, consolidate the company's position, build loyalty and reach new customers, continue reading and find out how email can be used as a branding tool .
Happy reading!
What is branding?
Branding, or brand management, emerged as a georgia phone number list strategy to build and reinforce a brand's image, incorporating values such as trust, identity and purpose . With the aim of stimulating dialogue and strengthening ties with their target audience, companies employ this approach to present their identity.
Therefore, it is essential to carry out an in-depth study of the market and the target audience that your company wants to focus on. This allows you to check whether the positioning adopted is aligned and enables the development of appropriate planning.
This is because the more aligned the company's actions are with the brand's attributes, the greater the public's acceptance and engagement will be.
What is the relationship between branding and email?
Email offers the chance to establish direct contact with consumers who, if properly segmented, can contribute considerably to increasing the ROI (return on investment) of any digital marketing campaign.
For example, when developing your email marketing campaign, it is crucial to highlight your brand assertively, transforming your company into a reliable source for consumers.
This way, it is possible to build authority and convey confidence that your company is a leader in what it does, positioning itself as the first choice to solve any problems.
Furthermore, keeping your brand in the spotlight in customers’ daily lives is vital whenever new products appear on the market.
With careful planning and well-organized execution, the chances of someone unsubscribing decrease, ensuring your business maintains constant visibility to your target audience.
How to reconcile branding and email
Have a tone of voice;
Find your visual identity;
Send welcome email;
Develop a landing page aligned with your identity;
Create a sending frequency;
Segment and personalize.
1. Have a tone of voice
What should be the tone of your brand's communication? Should it be serious or friendly? Formal or informal? The personality of a brand's communication needs to be aligned with the language of the target audience and the brand's identity.
By maintaining a tone in emails that reflects its values, a brand can convey trust and credibility to its customers.
2. Find your visual identity
Naturally, our brains look for patterns, and this tendency is essential for faster brand perception and recognition. Therefore, the most effective way to achieve this is by developing a visual identity that is in harmony with the company's goals .
It is interesting to pay attention to certain points, such as:
Are the fonts, colors and layout in line with the company's identity?
Is the logo being applied correctly?
Is your company information displayed correctly?
Does the email message include a professional signature?
All of this helps the company to be immediately recognized, further strengthening trust with consumers.
3. Send welcome email
The welcome email is a great opportunity to set the tone for your email relationship. It’s very common for online businesses to not take advantage of this strategy.
Communicating to the new user what to expect from the future relationship will make this connection much more personal between the brand and the customer, strengthening branding.
Not only does this make the customer feel more engaged, but it also reduces the risk of overwhelming them with emails that may not be of interest to them.
To strengthen this relationship, you can, for example, include a personal note or the CEO’s signature in the first email sent. Another way is to give users the option to select how often they want to receive your emails, which can be weekly, monthly or another interval of their choice.
Among the various strategies available in digital marketing, one stands out as being crucial for brand recognition and essential for establishing a relationship with the public, in addition to strengthening the corporate image: the integration between branding and email marketing .
And to stand out, consolidate the company's position, build loyalty and reach new customers, continue reading and find out how email can be used as a branding tool .
Happy reading!
What is branding?
Branding, or brand management, emerged as a georgia phone number list strategy to build and reinforce a brand's image, incorporating values such as trust, identity and purpose . With the aim of stimulating dialogue and strengthening ties with their target audience, companies employ this approach to present their identity.
Therefore, it is essential to carry out an in-depth study of the market and the target audience that your company wants to focus on. This allows you to check whether the positioning adopted is aligned and enables the development of appropriate planning.
This is because the more aligned the company's actions are with the brand's attributes, the greater the public's acceptance and engagement will be.
What is the relationship between branding and email?
Email offers the chance to establish direct contact with consumers who, if properly segmented, can contribute considerably to increasing the ROI (return on investment) of any digital marketing campaign.
For example, when developing your email marketing campaign, it is crucial to highlight your brand assertively, transforming your company into a reliable source for consumers.
This way, it is possible to build authority and convey confidence that your company is a leader in what it does, positioning itself as the first choice to solve any problems.
Furthermore, keeping your brand in the spotlight in customers’ daily lives is vital whenever new products appear on the market.
With careful planning and well-organized execution, the chances of someone unsubscribing decrease, ensuring your business maintains constant visibility to your target audience.
How to reconcile branding and email
Have a tone of voice;
Find your visual identity;
Send welcome email;
Develop a landing page aligned with your identity;
Create a sending frequency;
Segment and personalize.
1. Have a tone of voice
What should be the tone of your brand's communication? Should it be serious or friendly? Formal or informal? The personality of a brand's communication needs to be aligned with the language of the target audience and the brand's identity.
By maintaining a tone in emails that reflects its values, a brand can convey trust and credibility to its customers.
2. Find your visual identity
Naturally, our brains look for patterns, and this tendency is essential for faster brand perception and recognition. Therefore, the most effective way to achieve this is by developing a visual identity that is in harmony with the company's goals .
It is interesting to pay attention to certain points, such as:
Are the fonts, colors and layout in line with the company's identity?
Is the logo being applied correctly?
Is your company information displayed correctly?
Does the email message include a professional signature?
All of this helps the company to be immediately recognized, further strengthening trust with consumers.
3. Send welcome email
The welcome email is a great opportunity to set the tone for your email relationship. It’s very common for online businesses to not take advantage of this strategy.
Communicating to the new user what to expect from the future relationship will make this connection much more personal between the brand and the customer, strengthening branding.
Not only does this make the customer feel more engaged, but it also reduces the risk of overwhelming them with emails that may not be of interest to them.
To strengthen this relationship, you can, for example, include a personal note or the CEO’s signature in the first email sent. Another way is to give users the option to select how often they want to receive your emails, which can be weekly, monthly or another interval of their choice.