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This professional needs to keep up to date not

Posted: Sun Jan 05, 2025 8:46 am
by rifat28dddd
HubSpot’s State of Marketing Trends 2022 report, in partnership with Rock Content, Litmus and Wistia, points out that social media is the most important channel for 44% of companies — followed by blog and Email Marketing. Social media remains crucial this year. But of course, in an environment as populated as the main networks, it is not enough to just “be there”. It takes efficient brand management, a qualified professional, and/or a team behind it. The social media manager is responsible for exactly that. On a day-to-day basis, they perform content planning, prepare the editorial calendar for social networks, manage campaigns, and monitor results.

only on platform settings and updates but also on social poland phone numbers media content and trends. As it is the face of the company, it is also essential that it is aligned with the business objectives and the image it wants to present to the market. Copywriter Copywriting is the text production strategy that, in Digital Marketing, aims to convince the reader to take an action you want, for example, buy your product or download your ebook. A copywriter is nothing more than the professional responsible for producing these persuasive texts.


And for having a fundamental role in the sales process and other conversion strategies, this professional has been highly sought after by companies. What’s more, it’s an even harder skill to find among professionals. According to a survey by Unsupervised, 39% of professionals surveyed said that copywriting and Email Marketing are the weakest skills in their departments. This professional is responsible for producing content in text format for Digital Marketing campaigns and strategies focused on conversion. It can work directly with Email Marketing, social media campaigns, ads, video scripts, subtitles, product launches, etc. The copywriter, when producing the text, must follow the techniques and triggers to persuade and sell with words – and that is why it is critical that this professional knows the persona for whom they write, and masters the copywriting elements.