How to advertise on TikTok?
Posted: Sun Jan 05, 2025 8:56 am
It's impossible to talk about web marketing and social media in 2024 without mentioning the famous Chinese video platform launched in September 2016: TikTok . Having become a real global phenomenon, particularly among young people, it now has more than a billion and a half users. Its main strength? A powerful algorithm that allows users to have an ultra-personalized and therefore very addictive browsing experience.
Of course, this notoriety brings interesting opportunities for brands and companies, who see it as an excellent way to gain visibility. Like most competing platforms such as Meta, TikTok offers advertisers , via its own advertising network, to advertise . Let's see together how to advertise on TikTok Ads.
I. TikTok, dizzying figures
In 2023, TikTok doubles Instagram and becomes the most downloaded usa phone number list application across the planet. However, with more than 1.5 billion monthly active users, it ranks 5th among the most used social networks on a daily basis (behind Facebook, Youtube, Whatsapp and Instagram).
What is really interesting is the habits of users at TikTok level. Indeed, they consult it on average 34 hours per month, which makes it the application where we spend the most time.
As for France, we see that nearly 40% of 16-64 year-olds are present on the app, a large audience, although young people are the most represented.
Source
II. Why use Tiktok Ads?
As we have seen previously, the platform offers enormous potential for visibility due to its growing number of users. In addition, advertising on TikTok can help you reach a new, younger target audience , but we must not forget that there are still more and more people over 25 there.
Another advantage of TikTok is that this social network mainly uses video formats that are particularly appreciated by users and generate a very high engagement rate.
In addition, the TikTok Ads platform is very well thought out and allows you to implement truly varied and comprehensive strategies, which can meet different objectives .
III. Steps to create a campaign on TikTok Ads
Create your account on TikTok for Business
In order to create advertising campaigns , you must open a TikTok for Business account to identify yourself as an advertiser . This gives you access to the Business Center, the place that groups together your advertising accounts and all of your campaigns.
The structure found on a TikTok Ads account is as follows:
Campaigns: Contains the different ad groups. This is where you determine the objective as well as an overall budget.
Ad group: A group can contain one or more ads. This is where you choose your ad placements and targeting. You can also set a specific budget for each ad group.
Ads: This is the part that will be visible to Internet users. This is where you insert your visual and textual content.
Define your campaign objective
The first step is to choose your advertising objective . This must be in line with your marketing objective , so you need to ask yourself the right questions. Why do I want to advertise? What benefits do I want to get from it? You have the choice between 7 objectives divided into 3 main categories: attention, consideration, conversions. The latter of course refer to the customer journey . These objectives are essentially the same as on other social media platforms.
Reach: This involves showing your ad to as many people as possible to gain notoriety.
Traffic: To encourage people to visit your website or app.
Video Views: Get more views on your videos, and make people watch them all the way to the end.
Community Interaction: This will allow you to generate subscribers or visits to your page.
App Promotion: To generate more downloads on your app and get users to perform specific actions on it.
Lead generation: allows you to obtain qualified contacts.
Website Conversions: Allows you to drive specific actions on your site.
Of course, this notoriety brings interesting opportunities for brands and companies, who see it as an excellent way to gain visibility. Like most competing platforms such as Meta, TikTok offers advertisers , via its own advertising network, to advertise . Let's see together how to advertise on TikTok Ads.
I. TikTok, dizzying figures
In 2023, TikTok doubles Instagram and becomes the most downloaded usa phone number list application across the planet. However, with more than 1.5 billion monthly active users, it ranks 5th among the most used social networks on a daily basis (behind Facebook, Youtube, Whatsapp and Instagram).
What is really interesting is the habits of users at TikTok level. Indeed, they consult it on average 34 hours per month, which makes it the application where we spend the most time.
As for France, we see that nearly 40% of 16-64 year-olds are present on the app, a large audience, although young people are the most represented.
Source
II. Why use Tiktok Ads?
As we have seen previously, the platform offers enormous potential for visibility due to its growing number of users. In addition, advertising on TikTok can help you reach a new, younger target audience , but we must not forget that there are still more and more people over 25 there.
Another advantage of TikTok is that this social network mainly uses video formats that are particularly appreciated by users and generate a very high engagement rate.
In addition, the TikTok Ads platform is very well thought out and allows you to implement truly varied and comprehensive strategies, which can meet different objectives .
III. Steps to create a campaign on TikTok Ads
Create your account on TikTok for Business
In order to create advertising campaigns , you must open a TikTok for Business account to identify yourself as an advertiser . This gives you access to the Business Center, the place that groups together your advertising accounts and all of your campaigns.
The structure found on a TikTok Ads account is as follows:
Campaigns: Contains the different ad groups. This is where you determine the objective as well as an overall budget.
Ad group: A group can contain one or more ads. This is where you choose your ad placements and targeting. You can also set a specific budget for each ad group.
Ads: This is the part that will be visible to Internet users. This is where you insert your visual and textual content.
Define your campaign objective
The first step is to choose your advertising objective . This must be in line with your marketing objective , so you need to ask yourself the right questions. Why do I want to advertise? What benefits do I want to get from it? You have the choice between 7 objectives divided into 3 main categories: attention, consideration, conversions. The latter of course refer to the customer journey . These objectives are essentially the same as on other social media platforms.
Reach: This involves showing your ad to as many people as possible to gain notoriety.
Traffic: To encourage people to visit your website or app.
Video Views: Get more views on your videos, and make people watch them all the way to the end.
Community Interaction: This will allow you to generate subscribers or visits to your page.
App Promotion: To generate more downloads on your app and get users to perform specific actions on it.
Lead generation: allows you to obtain qualified contacts.
Website Conversions: Allows you to drive specific actions on your site.