The promotional effect is very natural and interesting.
Posted: Sun Jan 05, 2025 9:09 am
Meituan Waimai's Children's Day promotion captured people's childhood memories - the well-known Oreo advertisement, AD calcium milk, which is a very representative childhood snack, etc. The cooperative brands are very consistent with the concept of the festival. In addition to attracting children, these product promotions can also trigger the audience's " childlike " resonance with childhood memories.
Douyin produced a public service advertisement for the Children's Day in 2022. In the Douyin short film, it expressed concern for children's psychological emotions and their online environment. Just like the simple title of this film - " Make a Window for the House". We hope that the light outside the window can penetrate, and the children can look iraq whatsapp number data out. 2. June 18th is Father's Day ( 1 ) Leverage elements family, gratitude, warmth, gift, father , dad ( 2 ) Direction of leveraging momentum Use warm family scenes or touching family stories to produce short videos and other promotional materials to trigger audience resonance or sharing. Many people's fathers have entered middle-age or old age. We can pay attention to their needs and carry out publicity with caring for fathers as the focus. You can use gift-giving and gratitude as clues to launch gift-giving recommendations and promotional activities for related products.
For younger brands and products, interactive promotion can be carried out in the form of parent-child activities. ( 3 ) Points to note when leveraging momentum This year, Father's Day and the 618 Shopping Festival fall on the same day, so brands can combine these two points for promotional activities. Using copywriting and videos that are close to life can resonate better with the audience, and video advertising can often leave a deeper impression on the audience. Father's Day is a holiday that is very close to life and has a strong sense of participation. Relevant activities and topics can be planned to attract more attention.
Douyin produced a public service advertisement for the Children's Day in 2022. In the Douyin short film, it expressed concern for children's psychological emotions and their online environment. Just like the simple title of this film - " Make a Window for the House". We hope that the light outside the window can penetrate, and the children can look iraq whatsapp number data out. 2. June 18th is Father's Day ( 1 ) Leverage elements family, gratitude, warmth, gift, father , dad ( 2 ) Direction of leveraging momentum Use warm family scenes or touching family stories to produce short videos and other promotional materials to trigger audience resonance or sharing. Many people's fathers have entered middle-age or old age. We can pay attention to their needs and carry out publicity with caring for fathers as the focus. You can use gift-giving and gratitude as clues to launch gift-giving recommendations and promotional activities for related products.
For younger brands and products, interactive promotion can be carried out in the form of parent-child activities. ( 3 ) Points to note when leveraging momentum This year, Father's Day and the 618 Shopping Festival fall on the same day, so brands can combine these two points for promotional activities. Using copywriting and videos that are close to life can resonate better with the audience, and video advertising can often leave a deeper impression on the audience. Father's Day is a holiday that is very close to life and has a strong sense of participation. Relevant activities and topics can be planned to attract more attention.