How to create an effective product sheet?

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In an era where digital technology continues to develop, it has become essential for companies to have a website. Most of them now even use online sales to increase their turnover. If you want to embark on the e-commerce adventure, here is what you need to know: product sheets are the centerpieces of the customer experience , they will capture the consumer's attention and give added value to a product by reinforcing the notion of quality and trust . In addition, they must be designed and created with SEO in mind.
In this article, we will give you the keys that will allow you to effectively create your product pages:
1. Product image
One of the most important elements in the design of your product sheet is undoubtedly the photo . When a user visits your online store, it is the first thing they will look at. The image you are going to use must be of good quality and at a correct size in order to inspire confidence in the potential buyer. The product must be centered, preferably on a plain background brazil phone number list ight color in order to highlight it. If it is a very detailed product, include the zoom option in order to allow the user to observe it in the smallest details and convince themselves of its value.
Once your image has captured the user's attention, they will look for other photos of the product. This is where the image gallery comes in. The image gallery is another important element of your online store. Ideally, your image gallery should include 6 photos of the product from all angles as well as one or two images of the product in context (for example, if it is shoes, a photo of the shoes being worn).

2. SHORT DESCRIPTION OF THE PRODUCT
Your product description must be extremely complete and neat. Indeed, beyond the image, the Internet user will refer to the written information that accompanies it. The short description must include in a few lines all the strong arguments of the product:
The name of the product.
The price.
Features and components.
A call-to-action button.
Possible customization options (depending on the type of product).
The description should be positioned above the fold so that the user can view it without having to scroll down the page. The price should be visible and should include taxes . Prefer a call-to-action button in a visible color to attract attention.

3. LONG DESCRIPTION OF THE PRODUCT
The long description can contain more content in order to present the product in more detail. In this section, you can also give usage tips. Think about the questions that Internet users may ask and try to answer them in your description in order to ensure conversion later . The description of your product must be unique and optimized in order to improve the SEO of the page and therefore its position on search engines like Google. For example, it is not recommended to copy and paste elements from the supplier or manufacturer because duplicate content is penalized for SEO.
Before writing the content of your product sheets, you can perform a keyword search on Google, consult the pages of your competitors (for information purposes) and use competitive intelligence tools such as SEMrush which will allow you to identify the terms that generate the most traffic.