Digital Trade Marketing: what it is and how to apply it to your business
Posted: Sun Jan 05, 2025 9:41 am
Digital Trade Marketing is a strategy that emerged to improve the consumer experience in virtual stores, in order to reduce dropouts during the purchasing journey.
While Traditional Trade Marketing is responsible for getting to know the customer and offering a differentiated experience in physical stores, Digital aims to attract and retain the buyer at the online point of sale, in addition to integrating virtual and offline channels .
It is no longer news that, after the pandemic, many consumers who previously did not have the habit of shopping online began to adapt and now feel completely comfortable with this purchasing model.
Therefore, it was necessary to start thinking about solutions that would make this experience the best possible for the customer, taking into account that it is now omnichannel . This means that, nowadays, the consumer is willing to buy in both physical and digital stores.
Therefore, given that consumers have started to lithuania phone number list move between physical and virtual environments, investing in Digital Trade Marketing can also help your company attract more customers to the physical point of sale .
The pillars of Digital Trade Marketing
Now that you know this Marketing strategy, it’s time to learn about the essential pillars for it to be put into practice efficiently. They are:
Optimization of digital showcases
Invest in accessible, optimized and intuitive websites for your consumers. These pages need to be developed in a way that works very well both on mobile devices and on mobile devices.
Your company's online store needs to make the purchasing journey as easy as possible for customers. This will prevent cart abandonment and encourage customers to recommend your brand and return to buy again.
Digital merchandising
It is essential that the information contained in your company's online store is constantly updated and contains real and attractive images of the products.
Also, don't forget to present technical data and other clarifications that help boost sales. This not only contributes to a better shopping experience, but also builds consumer confidence in the service you offer .
Promotional actions
Develop marketing strategies that will attract target audiences to your brand's website.
Offer discounts, benefits and other attractions that encourage them to visit your sales channels, both physical and virtual.
Focus on the omnichannel consumer
Your company needs to communicate with consumers in a personalized and dynamic way, so that they make the purchasing decision.
Nowadays, they have become multichannel, that is, they are connected to several platforms seeking the best consumer experience.
Therefore, find out which media your target audience is on and deliver a satisfactory digital experience , so that they have a good perception of your business and are willing to make other purchases.
Integration of online and offline
Being omnichannel means connecting your brand's online and offline channels .
Allow the customer to choose the best medium for them and facilitate this decision-making by offering a great experience on all the platforms your company is on.
How to apply Digital Trade Marketing?
Understand the customer journey
Learning how the purchasing journey works is essential for you to be able to identify which actions are generating results in your Digital Trade Marketing strategy.
Once each step of the sales process is well defined, you can analyze what needs to be improved, which plans need to be modified, and avoid further dropouts along the way.
While Traditional Trade Marketing is responsible for getting to know the customer and offering a differentiated experience in physical stores, Digital aims to attract and retain the buyer at the online point of sale, in addition to integrating virtual and offline channels .
It is no longer news that, after the pandemic, many consumers who previously did not have the habit of shopping online began to adapt and now feel completely comfortable with this purchasing model.
Therefore, it was necessary to start thinking about solutions that would make this experience the best possible for the customer, taking into account that it is now omnichannel . This means that, nowadays, the consumer is willing to buy in both physical and digital stores.
Therefore, given that consumers have started to lithuania phone number list move between physical and virtual environments, investing in Digital Trade Marketing can also help your company attract more customers to the physical point of sale .
The pillars of Digital Trade Marketing
Now that you know this Marketing strategy, it’s time to learn about the essential pillars for it to be put into practice efficiently. They are:
Optimization of digital showcases
Invest in accessible, optimized and intuitive websites for your consumers. These pages need to be developed in a way that works very well both on mobile devices and on mobile devices.
Your company's online store needs to make the purchasing journey as easy as possible for customers. This will prevent cart abandonment and encourage customers to recommend your brand and return to buy again.
Digital merchandising
It is essential that the information contained in your company's online store is constantly updated and contains real and attractive images of the products.
Also, don't forget to present technical data and other clarifications that help boost sales. This not only contributes to a better shopping experience, but also builds consumer confidence in the service you offer .
Promotional actions
Develop marketing strategies that will attract target audiences to your brand's website.
Offer discounts, benefits and other attractions that encourage them to visit your sales channels, both physical and virtual.
Focus on the omnichannel consumer
Your company needs to communicate with consumers in a personalized and dynamic way, so that they make the purchasing decision.
Nowadays, they have become multichannel, that is, they are connected to several platforms seeking the best consumer experience.
Therefore, find out which media your target audience is on and deliver a satisfactory digital experience , so that they have a good perception of your business and are willing to make other purchases.
Integration of online and offline
Being omnichannel means connecting your brand's online and offline channels .
Allow the customer to choose the best medium for them and facilitate this decision-making by offering a great experience on all the platforms your company is on.
How to apply Digital Trade Marketing?
Understand the customer journey
Learning how the purchasing journey works is essential for you to be able to identify which actions are generating results in your Digital Trade Marketing strategy.
Once each step of the sales process is well defined, you can analyze what needs to be improved, which plans need to be modified, and avoid further dropouts along the way.