Are you looking for inspiration? See our article on landing pages that convert. Produce Webinars Another SEO lead generation idea many businesses ignore is video marketing and webinars. But that’s about to change—% of marketers who don’t use video plan to start using it this year. The basic strategy here is much the same as blogging. Start by identifying problems that your target audience is seeking solutions to. Then, use keyword research tools to determine the exact queries they’re searching for. Finally, create webinar content that solves the problem effectively. The webinars will live on landing pages designed to rank for the keyword(s) you identified.
To generate leads, you’ll gate the content behind a lead gen form—visitors submit their info, and you send the webinar to their inbox. This is easy with a form builder like Growform that integrates with tons of email marketing and marketing automation tools, such as: Mailchimp ActiveCampaign Hubspot …and more. Google loves featuring videos (specifically YouTube italy phone number list videos) on results pages. It’s common to see the video SERP feature in position for a given query and sometimes even in positions or If you only rely on written content, this is a bummer. But… if you start to take advantage of the high-converting video medium, it’s a huge opportunity to drive traffic to your site and generate leads through SEO.
After all, incorporating video marketing boosts conversions by % on average. Just make sure you include CTAs throughout the video to capture those leads. Try Guest Blogging and Partnerships Guest blogging is a great way to break outside your network and reach a new audience. Identify reputable websites and blogs with high domain authority and engaged audiences in your niche. Then, pitch unique, valuable content that aligns with their readers’ interests. It’s a simple but effective way to establish your business as a leader in your industry. You can also partner with complementary businesses for co-marketing purposes.