you fall into an ice cellar
Posted: Sun Jan 05, 2025 10:07 am
You can’t blame others, you should blame yourself first. No matter which track you are in or when you were born, new consumer brands always seem to be unable to escape the deadlock of focusing on marketing and neglecting research and development, and product quality cannot keep up with the popularity of Internet celebrity marketing. Consumers were the first to react. Perfect Diary, which once focused on " cost-effectiveness " , was revealed to have a single price comparable to Chanel. Huaxizi invested a lot of money in packaging design but ignored product innovation.
Needless to say, Zhong Xuegao's ice cream that wouldn't melt became a laughing stock on the Internet. The live broadcast rooms of big anchors are no longer the weather vane. The skin care brand HBN japan whatsapp number data opened up the market with the gimmick of the ingredient "retinol " , playing the old routine and becoming the only domestic brand to simultaneously rank No. 1 on Tmall's hot-selling, well-received, and repurchase lists . This year's 618 also logged into Li Jiaqi's Taobao live broadcast room " Ready-to-stock Beauty Festival " . However, on the Black Cat complaint platform, there are 121 complaints containing "HBN" , " allergic acne ", " skin darkening despite adequate sun protection ", " backlight rash " and other issues.
An investigation of its ingredients found that the main ingredients have low concentrations and no penetration-enhancing system, and their effectiveness is questionable. In addition to the ingredient problem, some HBN products also have problems such as insufficient gram weight and high prices. What's even more ridiculous is that the imported brand that once claimed to be " Japanese retinol " and whose packaging was all in Japanese , has turned into a genuine domestic brand with the dominance of the national trend in the past two years. It used its " foreign background " and " foreign ingredients " to gain popularity, but ended up shooting itself in the foot. HBN is not an isolated case . The " product power " of new consumer brands is constantly being challenged .
Needless to say, Zhong Xuegao's ice cream that wouldn't melt became a laughing stock on the Internet. The live broadcast rooms of big anchors are no longer the weather vane. The skin care brand HBN japan whatsapp number data opened up the market with the gimmick of the ingredient "retinol " , playing the old routine and becoming the only domestic brand to simultaneously rank No. 1 on Tmall's hot-selling, well-received, and repurchase lists . This year's 618 also logged into Li Jiaqi's Taobao live broadcast room " Ready-to-stock Beauty Festival " . However, on the Black Cat complaint platform, there are 121 complaints containing "HBN" , " allergic acne ", " skin darkening despite adequate sun protection ", " backlight rash " and other issues.
An investigation of its ingredients found that the main ingredients have low concentrations and no penetration-enhancing system, and their effectiveness is questionable. In addition to the ingredient problem, some HBN products also have problems such as insufficient gram weight and high prices. What's even more ridiculous is that the imported brand that once claimed to be " Japanese retinol " and whose packaging was all in Japanese , has turned into a genuine domestic brand with the dominance of the national trend in the past two years. It used its " foreign background " and " foreign ingredients " to gain popularity, but ended up shooting itself in the foot. HBN is not an isolated case . The " product power " of new consumer brands is constantly being challenged .