Other SEO factors being equal, if your site only has desktop friendly content and the competition is responsive/mobile, your desktop rankings may hold up while they will drop on mobile; this is mainly due to a question of fast loading, which the web user expects from both desktop and mobile devices. We always remember that, in addition to mobile accessibility, the ranking factors used by of your site also depends on how the competition is doing on the various positioning parameters.
2017 was the year of influencer marketing: a communication iraq email list strategy focused on profiles of people who are particularly appreciated, followed and listened to in a specific sector, namely the so-called influencers. 2018 promises to be the year in which this marketing strategy will be even more central. In this regard, Olapic conducted a study on a sample of 4000 consumers, both men and women, aged between 14 and 61, active in the United States, Great Britain, France and Germany.
It emerged that 31% of consumers purchase a product or service that they have heard about, or seen some posts about, in an influencer's social profile. The origin of this almost unconditional trust towards "famous" people lies in the new dynamics, including social ones, of millenials. trust in influencerssource: Olapic survey Influencer Marketing: this year's trends So what will be the trends that will dominate influencer marketing in 2018? we will witness a real video boom.