But remember that visual cues also contribute
Posted: Mon Jan 06, 2025 4:15 am
Combine Copy and Visuals to Address User Pain Points What's the best way to convince your audience to convert? Show web visitors that you understand their needs and offer a solution that effectively removes their pain points. Most brands try to do this by focusing on the copy — which is, admittedly, hugely impactful in terms of conversion rate. to (or detract from) how positively web visitors react to your USPs. In short, you need to use design to emphasize your promises to remove specific user pain points. For example, lifestyle brands like GILI must come to terms with the fact that they're not just selling physical products.
They're trying to convince their prospects to hong kong email list invest in an entirely outdoorsy, sporty lifestyle by purchasing a paddle board. So, the brand uses a combination of copy and visuals to communicate the breadth of the experience its solutions offer. Yes, the paddle boards are stable, durable, and versatile. But, even more importantly, they're a gateway to adventure. This message is beautifully supported by the breathtaking visuals GILI uses throughout its website. Gili Consider Using Video Wyzowl discovered that % of consumers were convinced to buy a product and % to download an app by watching product explainer videos.
With this in mind, video could be a powerful conversion booster to add to your landing pages, especially if you're introducing visitors to complex or innovative solutions. A look at the Levels homepage, for instance, shows how the brand employs a website header video to describe the way a continuous glucose monitoring device works, a strategy that's far more effective at getting visitors to sign up for the waitlist than trying to explain the concept through copy alone. Levels Display Social Proof Winning your target audience's trust is essential when trying to generate leads or drive sales.
They're trying to convince their prospects to hong kong email list invest in an entirely outdoorsy, sporty lifestyle by purchasing a paddle board. So, the brand uses a combination of copy and visuals to communicate the breadth of the experience its solutions offer. Yes, the paddle boards are stable, durable, and versatile. But, even more importantly, they're a gateway to adventure. This message is beautifully supported by the breathtaking visuals GILI uses throughout its website. Gili Consider Using Video Wyzowl discovered that % of consumers were convinced to buy a product and % to download an app by watching product explainer videos.
With this in mind, video could be a powerful conversion booster to add to your landing pages, especially if you're introducing visitors to complex or innovative solutions. A look at the Levels homepage, for instance, shows how the brand employs a website header video to describe the way a continuous glucose monitoring device works, a strategy that's far more effective at getting visitors to sign up for the waitlist than trying to explain the concept through copy alone. Levels Display Social Proof Winning your target audience's trust is essential when trying to generate leads or drive sales.