Digital Marketing in the Telco Sector: An Introduction

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Digital marketing in the telco sector: there are many elements that can contribute to the rebirth of the telecommunications sector , among the most important there is undoubtedly also the creation of a digital marketing strategy to change the perception of telcos among users. The condition, however, is always the same: having the ability (and also the courage) to be relevant.

The telecommunications sector is a particularly competitive sector , especially since the digital revolution has begun to make its effects felt. It is no coincidence, in fact, that the growing level of competition is one of the most pressing concerns for top managers of major Telcos around the world .

The reasons for this lie in three factors. The first is linked to the fact germany whatsapp resource that, compared to the past, competitors have emerged that are different from the past , more agile, digitally advanced and more capable of better intercepting the needs of users. The second factor is that digital transformation has inevitably also changed the needs and expectations of consumers . This is a topic that has now been extensively analyzed by experts and is even more true in a context such as telecommunications, which thrives on continuous innovations that have an increasingly evident impact on society and individuals. The third factor is technological innovation itself , which has become increasingly rapid in recent years and has seen many Telcos fall behind , especially due to the poor ability of the latter to intuit changes and evolve accordingly , but also due to the difficulty in modernizing an infrastructure network - both in terms of costs and in terms of available skills.