Sensory setting
Posted: Mon Jan 06, 2025 4:57 am
The lighting
Lighting is ideal for creating different atmospheres, improving visibility, guiding customers and highlighting product features. In this sense, the temperature of the light will also establish different effects .
Depending on the type of product and the brand image you want to convey, you can use warm, soft lighting to create a welcoming atmosphere or bright, focused lighting to generate energy and dynamism . For this reason, it is important to distinguish each space in the store to provide it with the appropriate lighting.
The signage
Signage is another element that cannot be missing in visual merchandising, as it is essential to guide customers within the establishment, indicating where the different departments, sections or areas are located and locating what they need more easily.
They also help to identify and france phone data highlight specific products, promotions or discounts. In addition, signage can help reinforce the brand image and plays a key role in the safety of the premises, as it helps to indicate emergency exits, danger zones and other aspects to prevent accidents and ensure the well-being of employees and customers.
Sensory experiences through smell and music are elements that are widely used in visual merchandising. These means of stimulation are essential in the atmosphere of the commercial premises to create an emotional connection with customers.
Smells have an impact on people's emotions and memories, therefore, a certain fragrance can change or incite consumer behavior and improve their shopping experience.
On the other hand, music is related to mood and can have a negative or positive influence . Therefore, the choice of musical genre must be consistent with the style of the establishment and the target audience, taking into account the rhythm and volume to ensure that they are pleasant to the consumer's ears.
Ultimately, it is not enough to have a store to display products, the key is to offer the customer a personalized service , create unique experiences, so that the user feels satisfied and wants to return to your store once again. Achieving an attractive interior design and a welcoming atmosphere for your business is possible with training in this professional field and at Femxa we offer you the Commercial Decoration Projects course with which you can learn about the decoration elements that make up a store.
Lighting is ideal for creating different atmospheres, improving visibility, guiding customers and highlighting product features. In this sense, the temperature of the light will also establish different effects .
Depending on the type of product and the brand image you want to convey, you can use warm, soft lighting to create a welcoming atmosphere or bright, focused lighting to generate energy and dynamism . For this reason, it is important to distinguish each space in the store to provide it with the appropriate lighting.
The signage
Signage is another element that cannot be missing in visual merchandising, as it is essential to guide customers within the establishment, indicating where the different departments, sections or areas are located and locating what they need more easily.
They also help to identify and france phone data highlight specific products, promotions or discounts. In addition, signage can help reinforce the brand image and plays a key role in the safety of the premises, as it helps to indicate emergency exits, danger zones and other aspects to prevent accidents and ensure the well-being of employees and customers.
Sensory experiences through smell and music are elements that are widely used in visual merchandising. These means of stimulation are essential in the atmosphere of the commercial premises to create an emotional connection with customers.
Smells have an impact on people's emotions and memories, therefore, a certain fragrance can change or incite consumer behavior and improve their shopping experience.
On the other hand, music is related to mood and can have a negative or positive influence . Therefore, the choice of musical genre must be consistent with the style of the establishment and the target audience, taking into account the rhythm and volume to ensure that they are pleasant to the consumer's ears.
Ultimately, it is not enough to have a store to display products, the key is to offer the customer a personalized service , create unique experiences, so that the user feels satisfied and wants to return to your store once again. Achieving an attractive interior design and a welcoming atmosphere for your business is possible with training in this professional field and at Femxa we offer you the Commercial Decoration Projects course with which you can learn about the decoration elements that make up a store.