Whether it is a new product or a joint venture

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A flash sale or an event. Many people think that the job of an employee is to do their job well . The fact is that it is just a job. Without participation, there is no emotion. Users can definitely experience it. For example, the light-on mechanism for Amazon front-line employees, the right of Haidilao employees to get a free meal, and the right of WeChat groups to send XX red envelopes to employees. You have to understand that super users are not the experts or the ones who spend the most money, but the ones who interact with us frequently, are willing to help other members, and are willing to share the brand.



You can lurk in the private domains of Luckin Coffee and Manner . Even if it’s just the baristas replying to users’ comments in their spare time, and using some latte art or regular offline coffee classes to liven up the group atmosphere. 3 ) Small cuts, act together The highest level of " Maslow's Hierarchy of Needs" is "self-actualization" - everyone hopes that number data their work and life are meaningful , and hopes to participate in a cause greater than themselves . This is the essence of being human. Every new coffee consumer should of course take on his or her own "responsibility", no matter how small or imperfect, "action" is the attraction: use paper straws, refuse plastic, bring your own coffee cup, plant trees, ride a bike or walk, sort garbage, etc. When you are in it, giving users opportunities to take action.


Even if it is a small action once a month, you build a bridge for users between business, life and meaning, saving and reviving "something" that exists in everyone's heart. The future is promising. The empty can recycling program "Return Plan" started by Sandunban in 2019 (recycling empty coffee cans scattered on the planet) is that ray of light. The theme of the first season, "Return Plan", attempts to get users involved; the second season, "Interstellar Post Office", gets cafes involved; and the third season, " to°the'StarS ", allows lifestyle collaboration.