Neiwai has gradually expanded from underwear to home casual wear, dance sports and home products. Author: Houshankeju; Official Account: Laogao Business and Brand ( ID : PDD6977 ) This article is sponsored by Originally published on Everyone is a Product Manager . Reproduction without permission is prohibited The title image is from Unsplash , The opinions expressed in this article only represent the author himself, and the Renrenshishipinmeng platform only provides information storage space services. Taobao has " Taobao brands " , Douyin has " Douyin brands " , can Xiaohongshu create a " Xiaohongshu brand " ?
Jianghe Chat Marketing Follow 2023-06-07 1 Comment 2511 Views 3 Favorites 9 minutes Free your eyes, put on headphones, and listen ~ ! 00:00 00:00 B -side product managers need to pay more attention to number database customers' business needs, pain points, budgets, decision-making processes, etc., while C- side product managers need to pay more attention to users' personal needs ... This article lists some cases of Xiaohongshu brands, which have achieved an internal cycle from planting grass to sales through planting grass, conversion and live broadcasting on Xiaohongshu . With the maturity of Xiaohongshu live broadcast and e-commerce.
It is expected that more and more Xiaohongshu brands will come out. I hope this article will inspire you. You must have heard of Taobao brands and Douyin brands, but you may not know the real Xiaohongshu brands yet. In my definition, the so-called Hongshu brand is one that has grown entirely from the Xiaohongshu channel, with Xiaohongshu as the core sales channel and Douyin and Taobao as auxiliary channels. Why talk about Xiaohongshu brand?