Stability and remuneration in agencies
Posted: Mon Jan 06, 2025 5:42 am
The first conclusion of the study is that the people surveyed are in a stable position: seven out of ten agency professionals have remained in the same agency and position over the past year. Looking at salaries, more than half of the respondents stated that their annual gross salaries remained stable (58% in creative and 61% in media). In addition, 37% of creative agency professionals and 35% in media experienced salary increases in 2024. Fixed remuneration predominates, with 79% in creative and 63% in media.
The average salary in media agencies rose by 16% in 2024, reaching €68,000 , the highest value on record. In creative agencies, after a fall in previous years, the average salary rose by 6%, reaching €53,900. However, management salaries in creative agencies fell by 3%, while non-management salaries increased by 8%. In media, both types of positions saw increases: 5% for management and 7% for non-management.
Salaries among junior profiles continued their venezuela number data upward trend. In 2024/25, salaries for account executives, art directors and junior copywriters grew by 4.8%, 4.5% and 4.6% respectively.
Increase in variable remuneration
The remuneration model combining fixed and variable salaries has grown, notably in media agencies (37% in 2024 versus 23% in 2022). Target-based bonuses are common, with 89% in media and 69% in creative. Non-monetary remuneration has also increased, with 35% in creative and 61% in media, with benefits such as mobile phones, meal vouchers, training courses, health insurance and parking standing out.
Job satisfaction and inclusion policies
Job satisfaction is higher in media agencies (76%) than in creative agencies (56%) . In addition, 89% of media professionals consider that their agencies implement diversity, inclusion and equity policies, compared to 74% in creative agencies. These policies are seen as necessary by more than 85% of respondents, being especially important for women and professionals in creative agencies.
The average salary in media agencies rose by 16% in 2024, reaching €68,000 , the highest value on record. In creative agencies, after a fall in previous years, the average salary rose by 6%, reaching €53,900. However, management salaries in creative agencies fell by 3%, while non-management salaries increased by 8%. In media, both types of positions saw increases: 5% for management and 7% for non-management.
Salaries among junior profiles continued their venezuela number data upward trend. In 2024/25, salaries for account executives, art directors and junior copywriters grew by 4.8%, 4.5% and 4.6% respectively.
Increase in variable remuneration
The remuneration model combining fixed and variable salaries has grown, notably in media agencies (37% in 2024 versus 23% in 2022). Target-based bonuses are common, with 89% in media and 69% in creative. Non-monetary remuneration has also increased, with 35% in creative and 61% in media, with benefits such as mobile phones, meal vouchers, training courses, health insurance and parking standing out.
Job satisfaction and inclusion policies
Job satisfaction is higher in media agencies (76%) than in creative agencies (56%) . In addition, 89% of media professionals consider that their agencies implement diversity, inclusion and equity policies, compared to 74% in creative agencies. These policies are seen as necessary by more than 85% of respondents, being especially important for women and professionals in creative agencies.