Strategies to get to know your customers better
Posted: Mon Jan 06, 2025 5:45 am
The best way to attract a customer is to know what they feel, what they need, what they are looking for in the market and how a company can satisfy that concern. This maxim is sometimes overlooked, and many companies put all their emphasis on deploying a set of marketing strategies that neglect the most essential thing: knowing the customer in depth.
Customer engagement is never too deep, and if explored with all its consequences, it is quite possible that that customer will help find the best version of the product we are launching on the market. That is what makes a company different, better: getting a loyal customer base that is willing to improve everything the company does, who trust it because they know better than anyone how it works and what its objectives are.
But how can we really get to know a customer? One of the most effective strategies is to use an online CRM , a tool that can be complemented with the brief points we propose below:
Half demographics, half empathy
Demographics are not the best defining factor for an audience. You can have been born in a specific city and have little or nothing in common with the people living in that same city. Demographics are interesting for segmenting campaigns, but they are not the knowledge that will make us differentiate ourselves and understand the absolute complexity of our user.
In this sense, it is important to combine the demographic data we already have, thanks to the appropriate measurements, with empathetic resources that bring us closer to the france number data most individual characteristics. Understanding why someone behaves the way they do. What has brought a certain customer to my store? Why do they keep coming back? What disappointments and joys do they bring with them?
More than 80,000 companies already use Holded
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Encourage comments
Surveys are great for learning general patterns, but when it comes to digging deeper into user quirks and concerns, how useful is a survey that gives you predefined options? Ask for feedback and facilitate conversation with the customer.
Removing bias and providing a blank slate for completely original opinions and thoughts will help you delve deeper into the client's most hidden needs. Ask specific questions, in a precise manner, but without giving the answer in that question itself. How can the company improve? What are you missing from our brand? Give them room to elaborate and always listen actively.
Follow-up on each project
Follow-up is essential for any business, especially when a particular project is concluded. After closing, it is always a good idea to gather feedback from the clients involved, as well as from lost potential clients. Why did they stay with us? Why were you more interested in the competition?
Once again, practicing active listening is the pillar on which a customer knowledge policy must be based. Everything else, all marketing that is not based on this, will be noise.
Build precision-tuned profiles
Beyond using the aforementioned empathy, in the 21st century company, with the technological tools at our disposal, it is important not to overlook the potential of data. In this sense, the company must collect as much data as possible from its customers to create specific profiles and reach them in a more personalized way.
The more precise the profile, the easier it will be to create a successful campaign. All you need to do is adjust the message to a few predefined parameters.
Identify all the trends associated with the brand
The brand must have a story to support its marketing; it must tell something about the product, beyond the material. However, not only the brand itself must have a story: customers can also develop personal stories linked to the brand, and the company's obligation is to validate these stories by analyzing and favoring the brand's trends.
Track your customers' decision-making process through trends and cyclical patterns using the analysis tools available. Make decisions that go in that direction and thus reinforce your customers' story with a brand that knows how to please them at every moment.
Customer engagement is never too deep, and if explored with all its consequences, it is quite possible that that customer will help find the best version of the product we are launching on the market. That is what makes a company different, better: getting a loyal customer base that is willing to improve everything the company does, who trust it because they know better than anyone how it works and what its objectives are.
But how can we really get to know a customer? One of the most effective strategies is to use an online CRM , a tool that can be complemented with the brief points we propose below:
Half demographics, half empathy
Demographics are not the best defining factor for an audience. You can have been born in a specific city and have little or nothing in common with the people living in that same city. Demographics are interesting for segmenting campaigns, but they are not the knowledge that will make us differentiate ourselves and understand the absolute complexity of our user.
In this sense, it is important to combine the demographic data we already have, thanks to the appropriate measurements, with empathetic resources that bring us closer to the france number data most individual characteristics. Understanding why someone behaves the way they do. What has brought a certain customer to my store? Why do they keep coming back? What disappointments and joys do they bring with them?
More than 80,000 companies already use Holded
Manage opportunities with a personal touch and boost your sales.
Try it for free
Encourage comments
Surveys are great for learning general patterns, but when it comes to digging deeper into user quirks and concerns, how useful is a survey that gives you predefined options? Ask for feedback and facilitate conversation with the customer.
Removing bias and providing a blank slate for completely original opinions and thoughts will help you delve deeper into the client's most hidden needs. Ask specific questions, in a precise manner, but without giving the answer in that question itself. How can the company improve? What are you missing from our brand? Give them room to elaborate and always listen actively.
Follow-up on each project
Follow-up is essential for any business, especially when a particular project is concluded. After closing, it is always a good idea to gather feedback from the clients involved, as well as from lost potential clients. Why did they stay with us? Why were you more interested in the competition?
Once again, practicing active listening is the pillar on which a customer knowledge policy must be based. Everything else, all marketing that is not based on this, will be noise.
Build precision-tuned profiles
Beyond using the aforementioned empathy, in the 21st century company, with the technological tools at our disposal, it is important not to overlook the potential of data. In this sense, the company must collect as much data as possible from its customers to create specific profiles and reach them in a more personalized way.
The more precise the profile, the easier it will be to create a successful campaign. All you need to do is adjust the message to a few predefined parameters.
Identify all the trends associated with the brand
The brand must have a story to support its marketing; it must tell something about the product, beyond the material. However, not only the brand itself must have a story: customers can also develop personal stories linked to the brand, and the company's obligation is to validate these stories by analyzing and favoring the brand's trends.
Track your customers' decision-making process through trends and cyclical patterns using the analysis tools available. Make decisions that go in that direction and thus reinforce your customers' story with a brand that knows how to please them at every moment.