Let's start with why anchor text is a vitally important matter
Posted: Mon Jan 06, 2025 5:47 am
I want to start this article by recalling what Google's John Mueller tweets on this topic: Googleuses anchor text to help understand the context of the link and therefore can influence rankings. In short, Google relies heavily on anchor text to determine what your pages are about. This reflects how other domains and pages see your content.
Let’s say a page gets a lot of links with anchor greece phone data text about “chocolate chip cookies.” Google will know that the page is probably about “chocolate chip cookies.” The easiest thing to remember is that the search engine uses anchor text as one of the factors in determining the relevance of a page. Since the Penguin update in 2012, Google has also been using anchor text in another way.
That is, to target a variety of questionable SEO practices, including unnatural link building, and one of the ways Penguin helps Google identify unnatural links is through careful anchor text analysis. – Jhon Muller – In short, search engine algorithms look for and can recognize unrealistic or artificial anchor texts. If, as I imagine, you now understand that you are going to steal from the thief's house, we can continue… The best anchor text for link building (if you start from scratch).
Let’s say a page gets a lot of links with anchor greece phone data text about “chocolate chip cookies.” Google will know that the page is probably about “chocolate chip cookies.” The easiest thing to remember is that the search engine uses anchor text as one of the factors in determining the relevance of a page. Since the Penguin update in 2012, Google has also been using anchor text in another way.
That is, to target a variety of questionable SEO practices, including unnatural link building, and one of the ways Penguin helps Google identify unnatural links is through careful anchor text analysis. – Jhon Muller – In short, search engine algorithms look for and can recognize unrealistic or artificial anchor texts. If, as I imagine, you now understand that you are going to steal from the thief's house, we can continue… The best anchor text for link building (if you start from scratch).