If so, consider working with a local company to publish your game, because that way you’ll have access to people who know what they’re doing so you don’t have to worry about the rules yourself. Your next question will be “Which company would be the best fit for our product?” Every company in China has its own brand, especially gaming-related companies that may focus on a specific genre. I’ve listed a few below. The first is more independent but focuses on Steam, and the other two are larger gaming companies. IndieArk is a game publisher based in the southern Chinese city of Shenzhen that focuses primarily on Steam games, and I thought of this company first because I have a good relationship with them.
Here is a list of their previous partners. The company can help you with many tasks, including translation and PR, depending on your needs for the Chinese market. Tencent Tencent, the company behind the Chinese “super app” WeChat, has hong kong whatsapp resource been a market leader in the gaming industry for many years, with a wide selection of different types of games. The company’s most notable games are Honor of Kings, an MMORPG mobile game similar to League of Legends, battle royale game PUBG, and PvPvE cooperative shooter Synced: Off-Planet. If you’re looking for a company that’s experienced and knows its surroundings inside and out, Tencent might be the choice for you.
Tencent’s relationships with international companies also demonstrate an understanding of cross-cultural communication. The following data is from Niko Partners. MiHoYo Although Tencent is the leader in the Chinese gaming industry, MiHoYo is probably the most well-known Chinese gaming company internationally right now, with its game Genshin Impact having been a hit both in and outside of China for nearly five years. At the very least, miHoYo has a strong reputation in gaming circles, and working with it guarantees your game’s reputation from the moment it launches. It’s worth noting that miHoYo is known for making games that can be played on PC, mobile, and gaming systems, but isn’t as broad in terms of game types as Tencent; tending to focus on anime-style action RPGs.