How to renew your corporate identity
Posted: Mon Jan 06, 2025 6:39 am
A company's corporate identity refers to its visual representation. It is the graphic manifestation of the company and refers to aspects such as the logo, business cards, staff uniforms, corporate colors, and even typography. Basically, it is the personality of the organization and, therefore, you should give it the place it deserves.
Keep in mind that consumers will associate your brand with an image , and the more they identify you, the easier it will be for you to position yourself in the market.
Do you want to give your brand a makeover? There may be several reasons: you want to find new customers, gain the loyalty of existing ones, enter a new market or simply your logo and colours have become outdated.
Some companies choose to slightly modify their identity so as not to alter it too much, as they are only looking to update and modernize a little. But be careful! Don't expect great results for your company if you only make small changes, as one thing goes hand in hand with another.
However, others need to change from the ground macedonia phone data up, from the heart of the business, either because it does not represent the brand's values or because the colours are not legible or attractive. This is the case, in most cases, because not much attention was paid to these aspects when the company was created. Even though today we move in a visual world, it is true that when starting from scratch many businesses focus on numbers and product creation, leaving aside corporate identity and, therefore, brand image.
What is corporate identity?
What is the difference? Corporate identity is the personality of your brand; of your company. It is made up of the elements I mentioned at the beginning of the article: the logo, the colours, the slogan and the corporate culture (values).
Brand image is how the consumer or user perceives your company. Both must be in line: what you convey must match what they perceive.
It may also be that you want to launch a new product and you are looking to reach a different type of audience. Or you are going to start selling in new markets, national or international. The reasons are up to you, but keep in mind that branding is one of the most widely used strategies today to connect with the public and if you don't know who you are, how are you going to sell yourself?
How do I establish my corporate identity?
Is this your case? Do you feel that your logo does not represent you and that your audience does not identify with your brand image? To start, you must answer the following questions:
Keep in mind that consumers will associate your brand with an image , and the more they identify you, the easier it will be for you to position yourself in the market.
Do you want to give your brand a makeover? There may be several reasons: you want to find new customers, gain the loyalty of existing ones, enter a new market or simply your logo and colours have become outdated.
Some companies choose to slightly modify their identity so as not to alter it too much, as they are only looking to update and modernize a little. But be careful! Don't expect great results for your company if you only make small changes, as one thing goes hand in hand with another.
However, others need to change from the ground macedonia phone data up, from the heart of the business, either because it does not represent the brand's values or because the colours are not legible or attractive. This is the case, in most cases, because not much attention was paid to these aspects when the company was created. Even though today we move in a visual world, it is true that when starting from scratch many businesses focus on numbers and product creation, leaving aside corporate identity and, therefore, brand image.
What is corporate identity?
What is the difference? Corporate identity is the personality of your brand; of your company. It is made up of the elements I mentioned at the beginning of the article: the logo, the colours, the slogan and the corporate culture (values).
Brand image is how the consumer or user perceives your company. Both must be in line: what you convey must match what they perceive.
It may also be that you want to launch a new product and you are looking to reach a different type of audience. Or you are going to start selling in new markets, national or international. The reasons are up to you, but keep in mind that branding is one of the most widely used strategies today to connect with the public and if you don't know who you are, how are you going to sell yourself?
How do I establish my corporate identity?
Is this your case? Do you feel that your logo does not represent you and that your audience does not identify with your brand image? To start, you must answer the following questions: