What role do communication strategy and objectives play in a company's business objectives?
Posted: Mon Jan 06, 2025 6:59 am
What can a journalist's experience and vision bring to a company's communication strategy?
Although not all communication managers in companies are journalists, I believe that the fact of having worked in a media outlet is something that adds a lot of value to that professional who now moves to the other side. A DIRCOM or any professional in charge of the communication of his company has other audiences of interest, in addition to journalists, but relations with these continue to be very important in the day-to-day life of a communication manager.
It is essential, or at least it should be . I am a member of DIRCOM , the Association of Communication Managers, and in all its forums, events and publications it is demanded that the DIRCOM be integrated into the management committees of their companies , that they be another manager to form part of the team responsible for the nepal phone data strategy of their companies, that they are not only there to put out fires or when a crisis or need arises. That is the first thing that is heard in this group. Secondly, the focus is on the role of the communication professional in not only safeguarding the reputation of their company, but also in increasing the profit and loss account. In other words, communication is intangible , yes, but it translates, well managed, into an increase in sales and profits . There is a return in communication, not only in marketing. A company with a good reputation will most likely sell more.
Do you think that educational work is needed to enhance communication or does it already have a relevant position within companies?
I consider myself a novice in corporate communications. As you have pointed out in the introduction to this interview, I have spent more years in the media than in communications. But my more experienced colleagues tell me that there is still a lot to do. There are many companies and business owners who are still not fully convinced of the importance of having a communications department, even if it is outsourced.
What advice would you give to someone who is considering studying journalism? And to someone who wants to work in corporate
Although not all communication managers in companies are journalists, I believe that the fact of having worked in a media outlet is something that adds a lot of value to that professional who now moves to the other side. A DIRCOM or any professional in charge of the communication of his company has other audiences of interest, in addition to journalists, but relations with these continue to be very important in the day-to-day life of a communication manager.
It is essential, or at least it should be . I am a member of DIRCOM , the Association of Communication Managers, and in all its forums, events and publications it is demanded that the DIRCOM be integrated into the management committees of their companies , that they be another manager to form part of the team responsible for the nepal phone data strategy of their companies, that they are not only there to put out fires or when a crisis or need arises. That is the first thing that is heard in this group. Secondly, the focus is on the role of the communication professional in not only safeguarding the reputation of their company, but also in increasing the profit and loss account. In other words, communication is intangible , yes, but it translates, well managed, into an increase in sales and profits . There is a return in communication, not only in marketing. A company with a good reputation will most likely sell more.
Do you think that educational work is needed to enhance communication or does it already have a relevant position within companies?
I consider myself a novice in corporate communications. As you have pointed out in the introduction to this interview, I have spent more years in the media than in communications. But my more experienced colleagues tell me that there is still a lot to do. There are many companies and business owners who are still not fully convinced of the importance of having a communications department, even if it is outsourced.
What advice would you give to someone who is considering studying journalism? And to someone who wants to work in corporate