Options for choosing keywords for your digital strategy

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Use digital marketing tools like Semrush or Google Ads keyword tools to find out how you should appear on the Internet. Based on this, you will make it easier for your users to find you. This is nothing more than defining the “keyword set”, in short, the set of keywords for which you want to rank in search engines. Don’t trust that your brand will rank and be found easily (sometimes it isn’t like that either…) most likely no one will search for your brand directly, but rather for services and products like those you offer, so be prepared and look for sets of words that are relevant to your activity.

More decisions: Which channels (and with what function) am I going to use?

Here are some key ideas:

Use your page as a repository of detailed information about your business and make it the focal point of your SEO strategies . You can use different subpages to try to redirect traffic based on specific keywords.

Aim for a broad reach to promote activities and products. Use Facebook 's advertising features to reach specific customer segments.

Google my business. Improve your local positioning with the help of Google using its own tools.

Instagram or Pinterest, depending on the type of business, will help you share its most visual side and drive traffic to the website.

Post regularly on your blog to provide value-added content based on your experience. Don't try to sell directly, but include both external and internal links and consider including advertising or affiliate marketing campaigns.

Include a video sub-strategy . Even if you are not the king of YouTube, explaining your commercial offer in video can be interesting on its own or to embed in the blog and website. Also, consider the latest video content networks: Tik Tok is a reality and more and more brands are using this medium.
Use external media , the previous examples are our own and we control them directly, consider doing marketing with influencers or guest blogging .


Monitoring the digital strategy
You're probably already prepared to use pakistan phone data analytics, but we're also including in this step some more basic things that help you in your sales work:

Check your social media notifications daily and respond to your users. This is your best way to gain credibility. Social media can be a great way to provide customer service.

Find mentions of your brand and prevent reputation crises . There are several tools that can make this work easier for you: Google alerts is the one that works best.

Now that you're ready, create your own Dashboard and check which posts, formats, times or segmentations work best for you. Separate measurement of objectives; branding is not the same as conversions (sales or specific actions of your users).