Well, little by little the specific weight of these two aspects (technical part vs content) on positioning is changing. Of course, the technical factors are still relevant, but the balance is starting to tip more and more clearly towards the content. So much so that onsite SEO optimization is increasingly done by working on the linguistic architecture of the contents... that is, on the text, on the meat. But why? Or rather, how did it happen? Until recently, the website had a crazy impact on rankings.
Google - which, remember, does not yet understand sweden number data human language - in fact uses the context (the website) to understand well what a particular page is about. The environment in which content is inserted therefore becomes a yardstick for evaluating the reliability of the page itself. Let's take an example. Let's take one of the latest articles I published here on the blog: local SEO 2022: what are the ranking factors... and what do entities have to do with it.
Let's talk about an article on local SEO published on the blog of an SEO consultant. In your opinion, Definitely worse! The semantic context in which a content is inserted was (is) therefore absolutely relevant for positioning. But what is changing? I'll tell you right away. Until yesterday, in order to make Google understand the context of meanings in which the website moved, a series of technical strategies linked to metatags, links, image alts, etc.