Since the beginning of its history, Instagram has attracted the attention of many famous people and celebrities. In addition to this, it has helped ordinary people become stars, or failing that, influencers , turning publishing and creating content for social networks into a way of life.
The person with the most followers on Instagram right now is Cristiano Ronaldo , followed by Lionel Messi . The photo with the most likes right now is this one of Messi lifting the 2022 World Cup trophy , which has managed to take the top spot from the famous Instagram egg, which was posted to take the record from Kylie Jenner.
According to data from the “Digital 2024” study by We benin number data Are Social and Meltwater, Instagram users spend an average of 15h 50min per month on the social network. It is also the fourth most visited website in the world according to the Similarweb ranking , ahead of the websites of WhatsApp, Amazon, Netflix and TikTok, among others.
As for the most used hashtags in the social network's posts worldwide throughout its 13-year history, #Love tops the list, used more than 2.15 billion times, followed by #Instagood , used in more than 1.76 billion posts, and #Instagram , used in 1.22 billion posts.
Instagram is constantly being updated and this year it has once again become the fourth most used social network worldwide with 2 billion monthly active users . A figure that all signs point to will continue to grow.