This selling point corresponds to the need for charisma.

[sabarina38]

In other words, the product has an Aha moment . In this way, when we see an advertising slogan or a landing page image, we must first analyze our product selling point based on the above picture. Which quadrant is it in? The sales conversion rates in different quadrants are very different. 3. The relationship between product selling points and customer buying points Someone often buys clothes in the mall, and once in a while, he bought a piece of clothing in a live broadcast room. At this time, a situation arises, that is, customer demand ≠ customer buying point. Because the customer buying point at this time is the catalytic effect of the live broadcast host and the relationship with fans, not the functional demand of the clothing itself.


Another example is, charging for 5 minutes , talking for 2 hours . If we break this sentence down, the first half is the product selling point, and the second half is the customer buying point. The product selling point phone database is that the merchant has invented a fast charging technology, but customers don’t care. What customers need is to be able to make calls. Let us try to list them: Tesla sells electric cars, but customers buy its innovative spirit. Mercedes-Benz sells cars, but customers buy business status; Haidilao sells hotpot, but customers buy service. KFC sells fast food, but customers buy parent-child relationships; Meituan sells.




For catering, customers buy it and it is delivered to their door; Mixue Ice City sells franchises, and customers buy tea drinks; Tong Ren Tang sells medicines, but customers buy quality. What the school district house sells is the house, and what the customer buys is the hope that their children will become successful; WeChat sells traffic and relationship chains, and customers buy it for free; Xiaomi sells customer operations, and customers buy high cost performance; Tmall sells goods, and customers buy the first place for new products to be launched globally; JD.com also sells goods, but customers buy fast delivery.