Strategic Growth Operations Manager
Posted: Sat Dec 21, 2024 3:48 am
You can use it as a basis for your content plan, and also adapt it to different social networks and platforms. With its help, you can: create content that is interesting to your audience and answers their needs and questions; select the most appropriate channels and methods of content delivery; measure its impact on your audience. The main thing is to remember to check the effectiveness of your content using metrics and subscriber feedback, and also experiment with different categories and formats. Especially for you, we have compiled an example of a content matrix for a dentist.
Topic Target Format Heading Date and time How to find person by phone number mexico brush your teeth correctly? Educate the audience on the prevention of oral diseases and motivate them to sign up for dental cleaning Video demonstrating teeth brushing techniques and recommendations for choosing a toothbrush and toothpaste Advice from a dentist Monday, 10:00 Patient feedback on caries treatment in our clinic Increase trust in our services and specialists, demonstrate the quality and comfort of treatment Photo of a patient with a smile before and after treatment + text review with gratitude to the doctor Feedback from our patients Tuesday, 12:00 Promotion on dental implantation - 20% discount until the end of the month Attract new clients, increase sales, expand the portfolio of services Carousel of photos of successful implantation cases + text with description of the promotion and conditions of participation Promotions and special offers Wednesday, 14:00 An interview with our chief physician about why he chose the profession of a dentist and what his plans are Getting to know our team, creating an image of an expert and leader, strengthening audience loyalty Audio podcast with questions and answers + text with a brief preview of the interview and a link to the full version Our team Thursday, 16:00 Competition for the most beautiful smile - send your photo and win a certificate for free teeth cleaning Increase audience engagement, collect user-generated content, expand reach and attract new subscribers Poster with competition terms + text with a call to participate and hashtags Competitions and sweepstakes Friday, 18:00 What else should be done? Offer your audience useful content.
You can draw ideas from your experience, analyze topics that interest your competitors, talk in detail about complex aspects of your work. The main thing is that the content is informative, high-quality, and reflects your individuality. Don't forget to communicate with your subscribers, respond to their questions, feedback, and suggestions. This will help you gain trust and get new ideas for posts. To encourage subscribers to ask questions, offer them different bonuses: discounts, gifts, etc. Host online broadcasts with doctors from other medical fields. This will help you expand your reach and share your audience with each other, as well as engage potential clients.
Topic Target Format Heading Date and time How to find person by phone number mexico brush your teeth correctly? Educate the audience on the prevention of oral diseases and motivate them to sign up for dental cleaning Video demonstrating teeth brushing techniques and recommendations for choosing a toothbrush and toothpaste Advice from a dentist Monday, 10:00 Patient feedback on caries treatment in our clinic Increase trust in our services and specialists, demonstrate the quality and comfort of treatment Photo of a patient with a smile before and after treatment + text review with gratitude to the doctor Feedback from our patients Tuesday, 12:00 Promotion on dental implantation - 20% discount until the end of the month Attract new clients, increase sales, expand the portfolio of services Carousel of photos of successful implantation cases + text with description of the promotion and conditions of participation Promotions and special offers Wednesday, 14:00 An interview with our chief physician about why he chose the profession of a dentist and what his plans are Getting to know our team, creating an image of an expert and leader, strengthening audience loyalty Audio podcast with questions and answers + text with a brief preview of the interview and a link to the full version Our team Thursday, 16:00 Competition for the most beautiful smile - send your photo and win a certificate for free teeth cleaning Increase audience engagement, collect user-generated content, expand reach and attract new subscribers Poster with competition terms + text with a call to participate and hashtags Competitions and sweepstakes Friday, 18:00 What else should be done? Offer your audience useful content.
You can draw ideas from your experience, analyze topics that interest your competitors, talk in detail about complex aspects of your work. The main thing is that the content is informative, high-quality, and reflects your individuality. Don't forget to communicate with your subscribers, respond to their questions, feedback, and suggestions. This will help you gain trust and get new ideas for posts. To encourage subscribers to ask questions, offer them different bonuses: discounts, gifts, etc. Host online broadcasts with doctors from other medical fields. This will help you expand your reach and share your audience with each other, as well as engage potential clients.