Google imagines a rosy future in which sites will effectively disappear
Posted: Mon Jan 06, 2025 10:20 am
AMPs are fine... if you can maintain lead generation. Google AMP in fact has very strong limitations in terms of behavior on forms and lead acquisition paths. And, let me tell you, this is no accident. limiting themselves to being rich databases that it can read and interpret, perhaps to directly provide the answer to users. Obviously we don't like this, because it is on the sites that we generate organic contacts.
There is a line (however thin) between making sites that hong kong phone data Google "likes" and working for them for free. We must therefore find a balance between the technical prerogatives that Big G asks of us and our acquisition paths. In summary, AMPs can therefore be a solution on a technical level , but it is necessary to carefully study whether they allow you to keep lead generation and sales paths active. There is no universal answer, it will all depend on the type of website you are working on.
However, it is certain that the web is changing radically and we need to completely rethink the structure of websites. Whether this means finally thinking from a mobile first perspective, whether it means AMP or whether it means optimization of Core Web Vitals is irrelevant. But you have to understand that the rules of the game are being rewritten here . The user experience will be increasingly central and the bar will move higher and higher.
There is a line (however thin) between making sites that hong kong phone data Google "likes" and working for them for free. We must therefore find a balance between the technical prerogatives that Big G asks of us and our acquisition paths. In summary, AMPs can therefore be a solution on a technical level , but it is necessary to carefully study whether they allow you to keep lead generation and sales paths active. There is no universal answer, it will all depend on the type of website you are working on.
However, it is certain that the web is changing radically and we need to completely rethink the structure of websites. Whether this means finally thinking from a mobile first perspective, whether it means AMP or whether it means optimization of Core Web Vitals is irrelevant. But you have to understand that the rules of the game are being rewritten here . The user experience will be increasingly central and the bar will move higher and higher.