SEO Market Analysis
Posted: Tue Jan 07, 2025 3:39 am
The sales funnel for a B2B company is more complex. In fact, there are several factors that must be taken into consideration. Purchases will be more demanding and the circumstances that lead to their completion must not be overlooked. This means that a B2B company must be present in Google searches for each stage of the sales funnel. From what is called “awareness”, when customers interact with the company for the first time, up to the completion of the sale.
If you are already worried, I want to reassure you right away: a challenging sales funnel, especially from an SEO perspective, also means targeted traffic. In fact, multiple low-volume keywords, with many different terms, will be used to identify the best audience.
Competitor analysis is done both manually, by studying competitor azerbaijan telegram sites and the keywords they have used to optimize their content, and through some tools that help us discover the site's visibility index, which are the most visited pages and the keywords for which the site is positioned.
An SEO expert must, first of all, know the audience perfectly. It is therefore necessary to do an in-depth market analysis. Once a profile of the audience, the main competitors and the environment has been outlined, you can move on to keyword research. In fact, it is necessary to find keywords that are suitable for the audience's search intent and guide them through the sales funnel. As I was saying earlier, the best keywords are very specific ones, which intercept the audience looking for certain information, so as to be able to push them towards the next phase of the funnel.
If you are already worried, I want to reassure you right away: a challenging sales funnel, especially from an SEO perspective, also means targeted traffic. In fact, multiple low-volume keywords, with many different terms, will be used to identify the best audience.
Competitor analysis is done both manually, by studying competitor azerbaijan telegram sites and the keywords they have used to optimize their content, and through some tools that help us discover the site's visibility index, which are the most visited pages and the keywords for which the site is positioned.
An SEO expert must, first of all, know the audience perfectly. It is therefore necessary to do an in-depth market analysis. Once a profile of the audience, the main competitors and the environment has been outlined, you can move on to keyword research. In fact, it is necessary to find keywords that are suitable for the audience's search intent and guide them through the sales funnel. As I was saying earlier, the best keywords are very specific ones, which intercept the audience looking for certain information, so as to be able to push them towards the next phase of the funnel.