Consider seasonality and industry trends

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This is where a quality positioning monitoring tool comes into play.

In the image above, you will see that AccuRanker provides monitoring information on your top competitors . This allows you to identify threats and adjust your strategy accordingly. AccuRanker can track each competitor's share of voice, measuring the percentage of user attention that all of your rivals have.

Share of voice is a metric that takes each competitor’s average click-through rate and compares it to the overall search volume for the term.

It also tracks ranking distributions, creating australia whatsapp graphs that show how you perform in these areas compared to your competitors.

Keep in mind that seasons and trends in your specific industry can cause changes in search volume that could impact your profits.

For example, in our fictional travel agency example above, search volume for relevant terms will likely increase as summer approaches and families begin planning vacations. So, part of your SEO strategy might be to reach the first page of the SERP for relevant terms at the start of your peak season.

It is also important to keep trends in mind. For example, immediately after the Covid pandemic, vacationers were not interested in cruise vacations. In 2023, however, there is an increase in cruise vacations , marking a new trend that companies in the sector should take note of.

At this point, now that cruises are popular again, travel agencies (like our example) should start focusing on key cruise-related terms.