I wrote about Nikes wise choices

[prisilabr03]

I just came here for razors. And razors are hardly in the new campaign. The number of likes for and against Gillettes new YouTube ad is 41 by comparison, the YouTube reaction to Nikes controversial Colin Kaepernick ad is 71. What should worry Gillette is not so much the criticism from many commenters, as you might think like Piers Morgan and Brian Kilmeade, but the lack of an apparently positive public reaction that Nike has received for its Kaepernick ad. Earlier this year, as well as the current climate that has companies increasingly taking.

Sides on controversial social issues, usually tipping the scales toward liberals. Controversy can alienate customers, but it can also attract them, as Nikes sales surge after the risk it took with Kaepernick showed. The difference in ukraine telegram number response to the two campaigns shows the limits of wakeup capital, and helps us see which social changeminded advertising campaigns will succeed in promoting and which will not. Nikes campaign engages customers, which drives sales, to the extent that Nike reflects its customers existing values. This does not mean that the companies have cultural capital, which is precisely what Gillette is trying to do.

By asking customers to reflect on and change their own behavior. The NikeKaepernick campaign is, at its core, optimistic. Kaepernick is a famous professional athlete and a wellknown political activist, and the brands videos featuring him are filled with athletes wearing Nike gear. His message, You have to believe in something. Even if you have to lose everything, echoes Nikes longtime slogan, Just do it. Kaepernick reinforces the idea that Nike stands for bold action, both on and off the field. Thats prompted many consumers to spend money on Nike products, even though theyll likely wear them more off the.