If your business has several websites, either because it is present in several countries or you sell different products, you will need to establish a foundation that allows your entire project to be scalable . Our guests were aware that having more than one website increases management complexity, and they say that you have to know how to prioritize , know the situation of each one and which one you are most likely to get more sales on and, based on that, take certain measures.
And, of course, you must be clear that, although they share things in common, each website must adapt to the audience it is targeting, adopting strategies in accordance with the culture of the country you are targeting .
Photo taken during the conversation at the M4C Session on united kingdom number data conversion organized together with SaleCycle
Tools are needed
Whether it's for A/B testing, consulting users or managing the evolution of experiments , tools are key. And, among these, professionals highlighted some such as AB Tasty, Hotjar, Doofinder or, of course, SaleCycle, our special guest at the event.
But what happens when a tool makes your job more complicated? We couldn't miss the opportunity to comment on how Google Analytics 4 is being adopted , and the general verdict was that it has "destroyed" their measurement structure. Faced with this, professionals are revamping the way they carry out their measurements, adapting to the new rules of the game of Analytics.