WhatsApp Customer Segmentation: Strategy + Tips to Boost Engagement in 2025
Posted: Tue Jan 07, 2025 5:57 am
Understanding and engaging with your customers on a personalized level is vital to building lasting relationships and driving business growth. By using customer segmentation in your WhatsApp campaigns, you can tailor your communication and marketing efforts to deliver targeted messages, offers, and experiences that resonate with different customer segments of your audience.
In this article, we will explore the benefits of customer segmentation, different segmentation types, and how you can use Rasayel to segment your audience and nurture stronger customer relationships bahamas whatsapp phone number effectively.
What is Customer Segmentation?
Customer segmentation is a process that divides your WhatsApp contact list into distinct groups based on specific criteria. By grouping your audience, you can adjust your communication and marketing efforts to resonate with each group.
Let’s say you run an online clothing store and sell products to a wide range of customers. You can create distinct groups based on specific criteria such as purchase history, style preferences, or geographical location by using customer segmentation in your WhatsApp contact list.
For example, you can segment your audience into “Frequent Shoppers” “New Customers” or “Geographically Targeted” groups.
The “Frequent Shoppers” segment consists of customers who have made multiple purchases from your store. You can send them exclusive offers, loyalty rewards, and personalized recommendations based on their previous purchase history.
WhatsApp message with a disscount offer for freequent shoppers
The “New Customers” segment comprises individuals who have recently joined your customer base. Here, you can send welcome messages, introduce them to your brand’s unique selling points, and offer special discounts as a gesture of appreciation for choosing your store.
Lastly, the “Geographically Targeted” segment allows you to tailor your messages and offers based on the location of your customers. For instance, if you’re running a seasonal promotion or hosting a local event in a specific city, you can send targeted messages to customers residing there, notifying them about the event’s details or exclusive promotions.
In this article, we will explore the benefits of customer segmentation, different segmentation types, and how you can use Rasayel to segment your audience and nurture stronger customer relationships bahamas whatsapp phone number effectively.
What is Customer Segmentation?
Customer segmentation is a process that divides your WhatsApp contact list into distinct groups based on specific criteria. By grouping your audience, you can adjust your communication and marketing efforts to resonate with each group.
Let’s say you run an online clothing store and sell products to a wide range of customers. You can create distinct groups based on specific criteria such as purchase history, style preferences, or geographical location by using customer segmentation in your WhatsApp contact list.
For example, you can segment your audience into “Frequent Shoppers” “New Customers” or “Geographically Targeted” groups.
The “Frequent Shoppers” segment consists of customers who have made multiple purchases from your store. You can send them exclusive offers, loyalty rewards, and personalized recommendations based on their previous purchase history.
WhatsApp message with a disscount offer for freequent shoppers
The “New Customers” segment comprises individuals who have recently joined your customer base. Here, you can send welcome messages, introduce them to your brand’s unique selling points, and offer special discounts as a gesture of appreciation for choosing your store.
Lastly, the “Geographically Targeted” segment allows you to tailor your messages and offers based on the location of your customers. For instance, if you’re running a seasonal promotion or hosting a local event in a specific city, you can send targeted messages to customers residing there, notifying them about the event’s details or exclusive promotions.