Focus on "personalized experience" to make customers more loyal
Posted: Tue Jan 07, 2025 6:32 am
With behavioral data and customer trust, you can use this to focus marketing and use exclusive event messages to stimulate consumption, or use marketing automation tools to set up interesting automatic journeys and set the trigger conditions, message content, and messages of the journey by yourself. Automatically send messages to friends at intervals.
For example, when a customer browses a specific webpage, you can automatically push product information and coupons 3 hours later. If no conversion is achieved, a message will be sent 3 days later to remind you to use the coupon. You can also automatically track GA consumption behavior, and after the customer purchases After purchasing the product, satisfaction surveys, repurchase reminders, etc. will be automatically sent after a fixed number of days to stimulate consumption.
Integrate "omni-channel" to fit the consumer journey
More and more brands are considering omnichannel marketing , hoping to open up multiple touch points in the non-linear customer journey to cater to the ever-changing consumer behavior. In addition to israel whatsapp phone number offline physical stores, online platforms may deploy multiple messaging channels. With the CAAC function, one-stop integration of FB, IG and LINE messaging is no problem!
Imagine: a consumer sees an advertisement on the Internet, adds a few products to the shopping cart on the official website, transfers to IG or FB for product consultation, then receives the shopping cart unchecked notification and consultation information extension on LINE, and finally enters Actual store experience or pickup. The survey pointed out that by adopting an omni-channel marketing strategy, arranging seamless services for these consumption processes, and ensuring OMO virtual and real integration of channels , brands can retain an average of 89% of customers; while for brands that do not adopt this strategy, the customer retention rate is as low as 33%.
Conclusion
Seizing the new trend in customer service and focusing on building a complete customer service system so that customers can be awakened, cultivated and become regular customers can truly enhance customer lifetime value and bring long-term and stable benefits to the brand.
To stay competitive, technological tools are essential. There are hundreds of technology tools on the market. The latest customer service system in 2024 has a special project comparison function. If you want to keep up with the AI marketing trend , you are welcome to choose Crescendo Labs, which strengthens the development of AI smart focus and smart delivery collaboration.
For example, when a customer browses a specific webpage, you can automatically push product information and coupons 3 hours later. If no conversion is achieved, a message will be sent 3 days later to remind you to use the coupon. You can also automatically track GA consumption behavior, and after the customer purchases After purchasing the product, satisfaction surveys, repurchase reminders, etc. will be automatically sent after a fixed number of days to stimulate consumption.
Integrate "omni-channel" to fit the consumer journey
More and more brands are considering omnichannel marketing , hoping to open up multiple touch points in the non-linear customer journey to cater to the ever-changing consumer behavior. In addition to israel whatsapp phone number offline physical stores, online platforms may deploy multiple messaging channels. With the CAAC function, one-stop integration of FB, IG and LINE messaging is no problem!
Imagine: a consumer sees an advertisement on the Internet, adds a few products to the shopping cart on the official website, transfers to IG or FB for product consultation, then receives the shopping cart unchecked notification and consultation information extension on LINE, and finally enters Actual store experience or pickup. The survey pointed out that by adopting an omni-channel marketing strategy, arranging seamless services for these consumption processes, and ensuring OMO virtual and real integration of channels , brands can retain an average of 89% of customers; while for brands that do not adopt this strategy, the customer retention rate is as low as 33%.
Conclusion
Seizing the new trend in customer service and focusing on building a complete customer service system so that customers can be awakened, cultivated and become regular customers can truly enhance customer lifetime value and bring long-term and stable benefits to the brand.
To stay competitive, technological tools are essential. There are hundreds of technology tools on the market. The latest customer service system in 2024 has a special project comparison function. If you want to keep up with the AI marketing trend , you are welcome to choose Crescendo Labs, which strengthens the development of AI smart focus and smart delivery collaboration.