Page 1 of 1

Introducing WhatsApp Flows: Everything You Need to Know

Posted: Tue Jan 07, 2025 6:37 am
by gafimiv406
Just a few hours ago, Meta announced the release of “WhatsApp flows”. This is not just another feature but a powerful tool designed to transform how businesses and customers interact over WhatsApp.

With its dynamic possibilities, WhatsApp flows is sure to make communication smoother, faster, and better overall. In this article, we will delve into its benefits and the potential ripple effects on the communication landscape. Let’s dive in!

What are WhatsApp flows?
WhatsApp flows is an advanced feature designed specifically for WhatsApp Business API users. It allows businesses to design interactive and automated conversation pathways within WhatsApp. These pathways can facilitate everything - from allowing people to book a table in their favorite restaurant to guiding users through complex processes, all without ever leaving the app.

Example of WhatsApp flows used by a cosmetics brand to interact with bangladesh whatsapp phone number customers.

Source: Meta.

In essence, WhatsApp flows are user interfaces that you can build and send to your customers in a WhatsApp chat. They don’t have to go to your website, they don’t need to click on a link and go somewhere else; it all happens inside the chat itself.

For now, if you want to create your own flow, you’d need to use the drag-and-drop builder in WhatsApp Manager. However, we see great value in adding this incredible feature to Rasayel, so stay tuned. Soon, we will release our own Flow builder within our platform.

Check out our recent post for a step-by-step guide on how to create Flows using WhatsApp Manager..

Key features
WhatsApp flows stands out due to its flexibility and adaptability, allowing you to craft user-centric interactions. Here are some of its key features:

Interactive screens
At the core of WhatsApp flows are screens, which are the interactive pages users navigate. Starting from the initial screen upon tapping a CTA, your customers can weave through a sequence of screens - each tailored for specific interactions until the flow reaches its conclusion.

Layouts
Layouts provide a cohesive structure, making sure components are well-organized and easy for users to interact with. They define how components are presented within a Flow.

Layout in a WhatsApp flow.