With so many brands getting in on the action,
Posted: Tue Jan 07, 2025 6:42 am
With so many brands getting in on the action, there’s been an oversaturation of the word “modest” in marketing materials. Some are starting to snub companies that aren’t being authentic when it comes to jumping on the modesty bandwagon. The X post below is a great example of the oversaturation of this trend, showing the overuse of the word “demure” in email copy across brands.
You see this is the problem pic.qnT7eG — michaela russia whatsapp okland (@MichaelaOkla) August 20, 2024 In responses to this post, several consumers commented on how brands are killing meme culture. Life of a meme pic.twitter.com/Zbr87zrpZM — Kari (@kariwarburton) August 20, 2024 One online commentator said: "When everything is 'very dignified' and 'very attentive', it all starts to sound like nothing.
It's just empty marketing at the moment." The over-saturation of the term in consumer marketing, combined with the trend’s waning popularity, means brands that arrive late may be treated unfavorably. Let’s not ignore that trends have their place. Many of the biggest brands on social media have leveraged popular memes to connect with large audiences to grow their following.
You see this is the problem pic.qnT7eG — michaela russia whatsapp okland (@MichaelaOkla) August 20, 2024 In responses to this post, several consumers commented on how brands are killing meme culture. Life of a meme pic.twitter.com/Zbr87zrpZM — Kari (@kariwarburton) August 20, 2024 One online commentator said: "When everything is 'very dignified' and 'very attentive', it all starts to sound like nothing.
It's just empty marketing at the moment." The over-saturation of the term in consumer marketing, combined with the trend’s waning popularity, means brands that arrive late may be treated unfavorably. Let’s not ignore that trends have their place. Many of the biggest brands on social media have leveraged popular memes to connect with large audiences to grow their following.