In-depth analysis of SMS text messaging marketing
Posted: Tue Jan 07, 2025 7:23 am
SMS Marketing uses short copy to send instant information to consumers or members’ mobile phone numbers. It can be divided into marketing type and notification type based on the content, such as promotional offers, event promotions, reservation or order information, important notices, etc.
The high open and high conversion rate of SMS make it a classic and unbeatable communication channel. According to research, the effectiveness of SMS marketing in the retail industry is 6 to 8 times that of EDM! This article will take you to deeply explore the trends, advantages, operating techniques, SMS sending platform selection, and how to integrate SMS into your overall marketing strategy to more effectively cultivate loyal customers!
Table of contents
SMS Marketing 2024 Latest Statistics
5 Advantages of SMS Marketing
How to do SMS marketing? Marketing vs Notification SMS
Integrating newsletters into your overall marketing strategy: practices and examples
How to choose a text messaging platform? Must-Have Features & Key Elements
Recommendation of the best SMS sending netherlands whatsapp phone number platform
Why is SMS Marketing important? 2024 latest statistics
SMS has been around for a long time, and many companies around the world still use SMS marketing. We have collected some latest statistics to show you the global trends of SMS Marketing:
Marketers believe SMS marketing helps companies increase revenue
Five billion text messages are sent and received every day in the world, and about 23 million text messages are sent and received in Taiwan every day.
The average open rate of text messages is about 95%, while that of email is 21.3%
The average click-through rate for text messages is about 19%, while that for email is only 4.2%.
91% of customers want to receive text messages from companies
Only 35% of companies said they have formulated a formal and complete SMS marketing strategy, indicating that there is still a lot of room for competition in SMS marketing.
51% of consumers make a purchase after receiving a marketing text message
96% of marketers believe that SMS marketing helps companies increase revenue
Based on the above, SMS marketing still maintains its advantages, and there are still many breakthrough and entry opportunities for enterprises!
The high open and high conversion rate of SMS make it a classic and unbeatable communication channel. According to research, the effectiveness of SMS marketing in the retail industry is 6 to 8 times that of EDM! This article will take you to deeply explore the trends, advantages, operating techniques, SMS sending platform selection, and how to integrate SMS into your overall marketing strategy to more effectively cultivate loyal customers!
Table of contents
SMS Marketing 2024 Latest Statistics
5 Advantages of SMS Marketing
How to do SMS marketing? Marketing vs Notification SMS
Integrating newsletters into your overall marketing strategy: practices and examples
How to choose a text messaging platform? Must-Have Features & Key Elements
Recommendation of the best SMS sending netherlands whatsapp phone number platform
Why is SMS Marketing important? 2024 latest statistics
SMS has been around for a long time, and many companies around the world still use SMS marketing. We have collected some latest statistics to show you the global trends of SMS Marketing:
Marketers believe SMS marketing helps companies increase revenue
Five billion text messages are sent and received every day in the world, and about 23 million text messages are sent and received in Taiwan every day.
The average open rate of text messages is about 95%, while that of email is 21.3%
The average click-through rate for text messages is about 19%, while that for email is only 4.2%.
91% of customers want to receive text messages from companies
Only 35% of companies said they have formulated a formal and complete SMS marketing strategy, indicating that there is still a lot of room for competition in SMS marketing.
51% of consumers make a purchase after receiving a marketing text message
96% of marketers believe that SMS marketing helps companies increase revenue
Based on the above, SMS marketing still maintains its advantages, and there are still many breakthrough and entry opportunities for enterprises!