Spanish agency Smartup strengthens its presence in Mexico after the agreement with the chemical multinational BASF
Posted: Tue Jan 07, 2025 8:41 am
By Alberto Gonzalez
Marketing4eCommerce Editor
LDigital agency Smartup has been selected by the multinational chemical company BASF to lead its digital transformation project in Mexico. BASF, a world leader in the chemical industry, seeks to take advantage of the potential of the digital environment in a diversified market.
BASF is a German multinational, founded in 1865, it is the largest chemical company in the world, surpassing Dow Chemical Company and DuPont . In 2022, BASF increased its sales by 11.1% , reaching 87.3 billion euros .
Steps towards digital transformation in the chemical industry
BASF’s digital transformation project will be a phased process that will begin with an advanced micro-segmentation phase , supported by data analytics . This stage will focus on attracting potential croatia number data customers with specific approaches. Smartup will then work on automating BASF’s sales processes , with the aim of improving customer satisfaction and operational efficiency.
The choice of Smartup as a strategic partner for this digital challenge underlines the agency’s expertise and capacity to tackle projects in specialized industries . BASF, with more than a century of experience in commercializing chemicals in various states (solid, liquid and gas), operates in a wide range of sectors, including chemicals, materials, industrial solutions, surface technologies, nutrition and care, as well as agricultural solutions.
Tamara Robles , chief digital marketing & CX at BASF Mexicana , expressed the importance of digital transformation for a company that operates in complex and niche sectors. She highlighted the need to adapt to emerging Industry 4.0 technologies and offer the best customer experience at every stage of the purchasing process.
Marketing4eCommerce Editor
LDigital agency Smartup has been selected by the multinational chemical company BASF to lead its digital transformation project in Mexico. BASF, a world leader in the chemical industry, seeks to take advantage of the potential of the digital environment in a diversified market.
BASF is a German multinational, founded in 1865, it is the largest chemical company in the world, surpassing Dow Chemical Company and DuPont . In 2022, BASF increased its sales by 11.1% , reaching 87.3 billion euros .
Steps towards digital transformation in the chemical industry
BASF’s digital transformation project will be a phased process that will begin with an advanced micro-segmentation phase , supported by data analytics . This stage will focus on attracting potential croatia number data customers with specific approaches. Smartup will then work on automating BASF’s sales processes , with the aim of improving customer satisfaction and operational efficiency.
The choice of Smartup as a strategic partner for this digital challenge underlines the agency’s expertise and capacity to tackle projects in specialized industries . BASF, with more than a century of experience in commercializing chemicals in various states (solid, liquid and gas), operates in a wide range of sectors, including chemicals, materials, industrial solutions, surface technologies, nutrition and care, as well as agricultural solutions.
Tamara Robles , chief digital marketing & CX at BASF Mexicana , expressed the importance of digital transformation for a company that operates in complex and niche sectors. She highlighted the need to adapt to emerging Industry 4.0 technologies and offer the best customer experience at every stage of the purchasing process.