How to evaluate the effectiveness of targeting
Posted: Tue Jan 07, 2025 10:08 am
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We have determined that targeted advertising is a personalized offer created for different groups of your audience. The effectiveness of targeting is determined by achieving your marketing goals. For example, increasing the conversion of a website, which is calculated as the ratio of the number of visitors who performed the target action (purchase of goods, order of services, registration for a webinar, etc.) to the total number of visitors to the website.
INsocial networksThe goal of targeting can be to increase reach, increase denmark telegram the number of likes and comments, reposts of publications. All this directly or indirectly affects the sales of your product or service.
What metrics should you analyze to determine the effectiveness of targeting:
Click-through rate (CTR). The ratio of the number of clicks on an ad to the number of impressions. CTR figures vary greatly depending on the niche (from 0.3 to 3%).
Cost per click (CPC or eCPC). The price for one targeted click on an ad. The lower this figure, the less you spend on each attracted customer.
Conversion. It directly depends on the advertising goals. This could be a subscription to an account, filling out an online form, contacting a chat, etc. The higher the conversion rates, the better the targeting works.
Conversion cost. This is the cost of one target action. The lower this figure, the more effective the ad or campaign as a whole.
Cost per lead (CAC). It is not equal to the conversion price, since leads may not be the main goal. CAC is determined by the ratio of the budget spent on advertising to the number of leads attracted.
Return on investment in advertising (ROI) . This is a more in-depth metric that shows how much your advertising investment pays off. ROI is calculated based on the format, although some analytics services offer automatic calculations. If the indicator is greater than 100%, your advertising pays off.
For a more global assessment of effectiveness, you can calculate ROMI, which shows the overall return on marketing costs, including targeting, SEO, email newsletters and other advertising channels.
We have determined that targeted advertising is a personalized offer created for different groups of your audience. The effectiveness of targeting is determined by achieving your marketing goals. For example, increasing the conversion of a website, which is calculated as the ratio of the number of visitors who performed the target action (purchase of goods, order of services, registration for a webinar, etc.) to the total number of visitors to the website.
INsocial networksThe goal of targeting can be to increase reach, increase denmark telegram the number of likes and comments, reposts of publications. All this directly or indirectly affects the sales of your product or service.
What metrics should you analyze to determine the effectiveness of targeting:
Click-through rate (CTR). The ratio of the number of clicks on an ad to the number of impressions. CTR figures vary greatly depending on the niche (from 0.3 to 3%).
Cost per click (CPC or eCPC). The price for one targeted click on an ad. The lower this figure, the less you spend on each attracted customer.
Conversion. It directly depends on the advertising goals. This could be a subscription to an account, filling out an online form, contacting a chat, etc. The higher the conversion rates, the better the targeting works.
Conversion cost. This is the cost of one target action. The lower this figure, the more effective the ad or campaign as a whole.
Cost per lead (CAC). It is not equal to the conversion price, since leads may not be the main goal. CAC is determined by the ratio of the budget spent on advertising to the number of leads attracted.
Return on investment in advertising (ROI) . This is a more in-depth metric that shows how much your advertising investment pays off. ROI is calculated based on the format, although some analytics services offer automatic calculations. If the indicator is greater than 100%, your advertising pays off.
For a more global assessment of effectiveness, you can calculate ROMI, which shows the overall return on marketing costs, including targeting, SEO, email newsletters and other advertising channels.