Shopping cart remarketing beta version
Posted: Tue Jan 07, 2025 10:56 am
Let’s explore how these 11 new features can help brands stand out in a rapidly changing market! Overview of new features The new e-commerce integration function makes recommended products more effective 1. MAAC "Shopping Cart Remarketing" is a favorite function of many e-commerce brands. The system detects customer website behavior and allows the brand LINE OA to automatically send messages to customers, reminding them that there are unchecked items in the shopping cart, and pushing customers to complete the purchase. We have collected feedback from various brands and optimized it in stages.
This season we will launch the beta version of the first stage of optimization to improve the following points: Message format is more flexible In the past, shopping cart remarketing messages only vietnam whatsapp phone number supported fixed content (pictures, text) and could not display dynamic content. So we will improve this and update the LINE message editor for shopping cart remarketing to support the new content format. Product catalog synchronization In the past, manual uploading of product catalogs was relied upon,
which would take a lot of time if the brand needed to frequently change the product list. Therefore, we will establish a product catalog synchronization mechanism for major e-commerce platforms and support the placement of shopping cart remarketing information on product catalog information. Improve data delay In the past, GA4 data was delayed for about 48 to 72 hours, which would weaken the power of shopping cart remarketing and make it difficult to increase the conversion rate.
This season we will launch the beta version of the first stage of optimization to improve the following points: Message format is more flexible In the past, shopping cart remarketing messages only vietnam whatsapp phone number supported fixed content (pictures, text) and could not display dynamic content. So we will improve this and update the LINE message editor for shopping cart remarketing to support the new content format. Product catalog synchronization In the past, manual uploading of product catalogs was relied upon,
which would take a lot of time if the brand needed to frequently change the product list. Therefore, we will establish a product catalog synchronization mechanism for major e-commerce platforms and support the placement of shopping cart remarketing information on product catalog information. Improve data delay In the past, GA4 data was delayed for about 48 to 72 hours, which would weaken the power of shopping cart remarketing and make it difficult to increase the conversion rate.