About the project and goals

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FUN&SUN is one of the leading travel companies in Central Asia, offering excursion and beach holidays in foreign tourist destinations.

Since 2021, the company has also started operating in Uzbekistan, opening a regional office.

Since July 2023, when we started working with the FUN&SUN brand specifically on the Uzbek market, the main KPI has become increasing the flow of leads , aka attracting more customers through various advertising tools. Target actions: booking and purchasing tours.

Increasing brand awareness was also a priority:

Expanding the visibility of a travel agency online through advertising guatemala telegram on various online platforms.
And all this together with cost optimization: minimizing advertising costs while maximizing results and increasing return on investment (ROI).
Advertising strategy
Period of works: From July 2023 to March 2024

From the moment the work began, the main goal was to reduce high prices per lead by 30–40%, while increasing the number of high-quality leads, as well as increasing brand awareness in the region.

The graph shows the volume of search queries in Google search for the Fun&Sun brand for the period 01.2022–04.2024


First of all, when forming audiences, we focused on both the general portrait of a potential tourist, taking into account demographic data, interests and preferences regarding travel, and on more specific interests - depending on what event as a whole is planned to be promoted. For example, these were:

Shopaholics in Dubai Mall
Le Mans racing fans
or fans of 50 Cent and others.
After defining target audiences, it is important to personalize content and creatives in accordance with what each audience likes and needs. For example, we tested the hypothesis that video creatives with texts and prices attract more leads than graphic banners, and focused on them. As a result, ads with video creatives have a CPL 3 times lower than with a banner for a similar offer.