Finally, the finishing touch was put by Héctor Mainar , Chief Digital Officer of Fútbol Emotion, who gave us some tips, tricks, recommendations and warnings to prepare your eCommerce for the Peak Season, managing to create a good campaign and an appropriate strategy.
As a first lesson, Hector wanted to make it clear that Peak Season events will work well as long as your brand is honest with your customers about the discounts offered . Real offers must be made and not fall into dirty games such as inflating prices.
These events can be used to sell off products from previous honduras number data seasons, but it will also be positive to offer attractive discounts on new collection items. And dynamic pricing will offer a wider range of extra discounts. Of course, it is important to plan based on both internal factors , such as product performance and typology, and external factors , such as competition, in order to position yourself effectively.
And, regarding paid media, it is key that brands take care of their full funnel strategy to make Black Friday work. For example, it is necessary that the activations of the new pre-Black Friday campaigns begin around a month before generating the demand that will then re-impact during Black Friday. It is also important to update and create an audience by market , based on BF purchases from previous years, used for prospecting and remarketing.