What is meant by digital marketing?

[nrumohammad0]

We always talk about digital marketing and how important it is, but it is not so obvious that we know exactly the meaning of the expression we are using.

The term digital marketing refers to all those marketing activities "conducted by a azerbaijan phone data company through the use of digital tools and channels, often in synergy with other traditional marketing tools to create integrated, personalized and interactive communication capable of helping the company to develop and increase the loyalty of its customer base" .

In other words, digital marketing is a type of strategic approach that aims to combine the actions and fundamentals of marketing with the new solutions made available by the digital revolution in order to make one's communication more effective and, consequently, strengthen the bond with one's customers.

If you look closely, the tools that digital marketing offers are many and constantly evolving. Some of the most important are:

for the part related to “broadcast” communication, therefore one to many, a risk management company can use digital advertising by employing its own social and digital channels;
as regards positioning in search contexts, digital marketing uses SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques, which serve respectively to optimize one's website so that it is better indexed by search engines and to make the same site more easily traceable by users;
email marketing , which is a very effective marketing strategy and is based on sending specific communications to consumers at their email addresses;